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Unleveling the Playing Field

Join Closed Loop and industry experts as they push the boundaries of ‘best practices’ that take brand strategies from ‘industry standard’ to exceptional execution and beyond.

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5 Tips for Strong Media Planning During a Recession

Is a recession in our near future? Maybe? Fear not, advertisers. Here's how to keep your media planning on track for continued growth.

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4 Facebook App Strategies to Reduce Costs

Did you know experimenting can optimize conversion rates further than machine learning? Here's how to improve RSA conversions with proven strategies.

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Top 4 Data Challenges Among Agency Clients

It's critical to avoid common data challenges to stay on track. Here are the most frequent issues our clients face and how to overcome them.

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3 Powerful Micro-Conversion Strategies for Paid Social

Marketers often forget about the benefits and long-term impact of micro-conversions. Here's how your paid social campaigns can see results.

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Tips for Top-Performing Brand Awareness Campaigns on Facebook Ads

TOFU campaigns are critical for long-term marketing success. Learn how to use Facebook brand awareness campaigns to drive optimal results.

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How Impression-Based KPIs Drive Campaign Performance

Impression-based KPIs are a must when optimizing top-of-funnel advertising. Discover how to measure their influence to drive performance.

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5 Reasons You Should Learn to Code Google Ad Scripts Now

Automation and Google Ads scripts aren't going anywhere soon. Discover why these time-saving tools are important to learn today.

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5 Pro Tips to Improve Your B2B LinkedIn Marketing Campaigns

Ready to leverage the potential of B2B LinkedIn marketing campaigns. Learn the best practices to drive impact.

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4 Proven Methods to Improve Google RSA Rates

Did you know experimenting can optimize conversion rates further than machine learning? Here's how to improve RSA conversions with proven strategies.

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