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Setting up offline conversion tracking takes effort, but it’s worth the reward. Learn how to implement OCT, accurate conversion data and the right bid strategies to drive return on investment.
Google Marketing Live unveiled many updates for its ad products. Here's a recap of the event with key takeaways for advertisers and brands.
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Read More »Evaluating a digital media partner is not an easy task. Here are 5 good signs companies should look for when narrowing their selection.
Read More »It's no secret lead generation on LinkedIn is expensive. Use these tips to improve lead quality and drive efficiency.
Read More »Keeping up with Google Ads can feel like binging a bad reality show. Here are six not-so-new features you should implement today to drive campaign...
Read More »The holiday shopping season is officially here. Discover the PPC trends and recommendations you need to know to drive success for 2021.
Read More »Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA.
Read More »Facebook Messenger and lead forms drive lead flow immune to the tracking woes caused by iOS 14.5. Here's how — with a step-by-step guide.
Read More »Short-term inefficiencies occur during testing and scaling. Here's why and how you can prep your team for the bumpy ride ahead to success.
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