Google Marketing Live 2025: 4 Trends Advertisers Must Know
Google is doubling down on AI-first advertising strategies in 2025. Here are the four trends from Google Marketing Live that advertisers must act on.
Google is doubling down on AI-first advertising strategies in 2025. Here are the four trends from Google Marketing Live that advertisers must act on.
Closed Loop and Clover earned three Silver Telly Awards for the “Behind the Business” campaign, celebrating standout creative across CTV and digital.
Learn how leading CMOs are reframing marketing to speak the CFO's language, drive predictable outcomes, and secure their budgets in 2025 and beyond.
Running campaigns without Offline Conversion Tracking is like fishing blind—uncertain and inefficient. Learn how OCT connects CRM data to ad platforms, helping CMOs optimize for real business impact, from quality leads to closed deals.
The B2B landscape is relentless, and mediocre video production won’t cut it. Learn why scaling high-quality video production is essential to drive ROI, stand out, and stay competitive in today’s paid media game.
Misaligned metrics and fragmented strategies aren’t just inconvenient—they’re costing your marketing team revenue and results. Explore the root causes of data chaos and learn how to align your metrics for paid media success.
AI tools promise automation and efficiency, but without human expertise in creative, strategy, and oversight, they amplify inefficiencies. Learn how to balance AI’s strengths with human intervention to drive results.
Amanda Meyer, Closed Loop Art Director, shares her insights on what it takes to turn a brand's vision into compelling storytelling on screen.
Closed Loop has been named one of Ad Age's Best Places to Work 2025 for the seventh consecutive year. Learn more about our achievement.
Meta’s fact-checking changes have raised brand safety concerns. Learn how to navigate these changes while protecting your brand performance.
From full-funnel advertising to B2B influencers, discover the digital advertising strategies CMOs need to create winning digital marketing campaigns that drive revenue and business growth.
Sherri Ogden, our VP of Production, shares her insights on what it takes to bring big ideas to life. From creative problem-solving to finding inspiration in unexpected places, Sherri shows us why production is both an art and a skill.
From client churn rate to account team makeup, discover nine key questions CMOs should ask a digital advertising agency before onboarding.
Staying informed of the latest trends in marketing analytics is essential for success in digital advertising. Discover how media mix modeling, AI and data partnerships are shaping the industry today.
Learn how campaign consolidation can boost your Google Ads performance by leveraging smart bidding, broader structures and machine learning for more effective optimization
Choosing the right PPC partner is paramount. Discover key considerations to maximize your advertising investments and marketing goals.
For B2B digital advertisers, video is no longer optional. Instead, it should be the foundation of your full-funnel ad strategy.
Master the art of negotiating media buys to maximize ROI. Discover how strategic agencies align with brand goals and build strong vendor relationships to make every marketing dollar work smarter.
The 2024 political season is gearing up to be one of the most significant in terms of advertising spend. B2B marketers must navigate this turbulent landscape with strategic precision.
AI is again the focus of this year's Google Marketing Live event. Discover the key takeaways and the latest innovations transforming media, creative and measurement.
Embrace AI with the best practices for Meta advertising to grow and scale your digital advertising campaigns.
Generative AI is a game-changer in productivity. Here’s how to use it in PPC to stay ahead of the curve.
Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue.
With cookie deprecation right around the corner, marketers need to future proof their digital advertising efforts. This blog post is a step-by-step guide on what B2B marketers should do now to prepare.
Closed Loop is recognized as AdAge Best Places to Work for the 6th consecutive year.
Top of funnel marketing drives leads and sales, but conversions aren’t an immediate goal. Learn how to adjust and make the mindset shift from direct response.
Capture attention and drive engagement with your Instagram video ads. Learn three tactics to help your ads stand out.
Advertisers may soon see a massive shift in how users search. Learn what Google's search generative experience could mean for the future of search advertising.
Turn Instagram's huge user base into quality leads. Learn the pros and cons of organic, boosted, and paid Instagram lead gen methods.
Increase engagement and results with Instagram advertising in 2024. Learn best practices for Reels, Stories, Carousel ads and more.
Dive into the world of persona-based targeting and learn how to craft compelling ads that resonate with your ideal audience.
From scannable brilliance to choosing the perfect partner, dive into a world where your native display ads seamlessly blend with content.
Explore real-world applications of generative AI in marketing analytics with Tableau, Funnel.io and Tellius.
Closed Loop secures "Best Use of AI in Search Marketing" at the Search Engine Land Awards, spotlighting their AI-driven strategies, international expansion, and value-based bidding with Calendly.
Closed Loop's dynamic evolution continues as Amanda Evans, a strategic leader with a proven track record, steps into the role of CEO after three successful years as President.
From Advantage+ to ChatGPT, explore how AI is transforming digital advertising and how advertisers are unraveling its intriguing, ethical challenges.
Here at Closed Loop, we proudly cater to clients from all walks of creativity — whether you've got a full-fledged design army or still think 'sans serif' is a fancy French dessert. No judgment here! Here’s a handy guide to prepare you for your creative journey with our team.
Our work for Clover's 'On The Road' is a SILVER award winner for AdAge's Small Agency B2B Campaign of the Year. Learn more about the big win.
Effective RSA copy for search ads is critical for a successful search campaign. Learn how to write them to drive impact with these 10 steps and cheat sheet.
Google's Automatically Created Assets is a helpful tool for your arsenal. Here's what you should know and how to get started.
In this post :30 spot set to air on linear TV in six key markets during Game 4 Step aside, Phil Knight, …
Clover and Closed Loop are a 2023 Gold Telly Award winner alongside 5 other bronze and silver distinctions for their :30 spot "Kitchen."
AI is the focus for Google in 2023. Get the full skinny on the major themes and announcements during this year's Google Marketing Live event.
Performance Max is here to stay. Get our agency POV on how e-commerce brands should navigate the landscape as Google continues its investment.
Our third episode of On The Contrary explores all things creative – specifically why we believe new assets and content can be developed without taking forever or costing a fortune to produce.
Outside of audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process.
Thinking about pausing bidding on branded keywords? Learn about the opportunity loss brands may face in the long-term.
With SaaS PPC, there's no one-size-fits-all solution. However, check out these recommendations to ensure your account is built to last.
DOOH (Digital Out of Home) is highly measurable. Learn how Its advanced targeting and placement capabilities are great for brand awareness.
Performance max has been met with skepticism due to its lack of control and data visibility. Here's how to manage the automated.
Discover how your paid search campaigns can capture more B2B enterprise-level customers with the right content, tracking and measurement tactics.
Closed Loop is honored to be named one of Ad Age’s Best Places to Work 2023! This marks our sixth consecutive year as a top employer, recognized for our pay, benefits, culture, and leadership. Learn more about what sets us apart.
Here's how to develop a creative reporting strategy for PPC to wow your clients and enable your creative team to do their best work.
Responsive search ads have redefined the way advertisers test and write ads. Here's how to find success and optimization opportunities.
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.
Evergreen PPC campaigns are worth your while. Continue benefitting from them long after you published them for the first time; here's how.
Expanding into international markets doesn’t have to be as complex and challenging as many brands think. In this episode, we explore how the right strategy, tools and partners can drive international campaign success, despite conventional thinking.
Advertisers may see RSA performance improvement by simply filling in the maximum number of assets. Here's the script we created with our friends at Optmyzr to do just that.
Setting up offline conversions for the first time? Here's how to get started while avoiding volatility in your PPC campaigns.
The mandated switch to Google Analytics 4 is coming. Here are three metrics marketers should know to drive impact when optimizing Google Ads
Meta Advantage and Advantage+ help advertisers drive and sustain campaign performance. Here's everything you need to know about Meta Ads automation.
Are your paid media campaigns stagnating? It's time to look inward. Here are three instances when your organizational structure is to blame.
The future of Twitter is uncertain amid Elon Musk's acquisition. Here's what brands should consider when advertising on Twitter.
Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue in advertising.
Having a positive client-agency relationship is vital for success. Here are 5 good signs that show your partnership is on the right track.
Reddit is an exciting channel for marketers looking to reach their target audiences. Here's how to get started with Reddit advertising.
Join Closed Loop and industry experts as they push the boundaries of ‘best practices’ that take brand strategies from ‘industry standard’ to exceptional execution and beyond.
Learn how to analyze the performance of Dynamic Search Ads, control ad copy and optimize for quality conversions.
Start laying the groundwork to build a culture of data within your organization by following these four tips.
Is a recession in our near future? Maybe? Fear not, advertisers. Here's how to keep your media planning on track for continued growth.
Did you know experimenting can optimize conversion rates further than machine learning? Here's how to improve RSA conversions with proven strategies.
Many agencies are struggling to retain skilled employees during the Great Resignation. Here's how building a culture of trust can help.
It's critical to avoid common data challenges to stay on track. Here are the most frequent issues our clients face and how to overcome them.
Marketers often forget about the benefits and long-term impact of micro-conversions. Here's how your paid social campaigns can see results.
TOFU campaigns are critical for long-term marketing success. Learn how to use Facebook brand awareness campaigns to drive optimal results.
Impression-based KPIs are a must when optimizing top-of-funnel advertising. Discover how to measure their influence to drive performance.
Automation and Google Ads scripts aren't going anywhere soon. Discover why these time-saving tools are important to learn today.
Ready to leverage the potential of B2B LinkedIn marketing campaigns. Learn the best practices to drive impact.
Did you know experimenting can optimize conversion rates further than machine learning? Here's how to improve RSA conversions with proven strategies.
Want a hint at what Google has for the future of PPC? Here are 5 predictions you should know.
Use these step-by-step instructions to maximize phone calls to support your Facebook lead generation strategy.
Setting up offline conversion tracking takes effort, but it's worth the reward. Learn how to implement OCT, accurate conversion data and the right bid strategies to drive return on investment.
Increased Demand & Execution of Successful Video Creative For High Growth Clients Leads to Natural Alignment of Internal Resources
Google Marketing Live unveiled many updates for its ad products. Here's a recap of the event with key takeaways for advertisers and brands.
Google's automation can only be as good as the data it receives. Here are 3 tactics to help drive quality data to empower automation.
Evaluating a digital media partner is not an easy task. Here are 5 good signs companies should look for when narrowing their selection.
It's no secret lead generation on LinkedIn is expensive. Use these tips to improve lead quality and drive efficiency.
Keeping up with Google Ads can feel like binging a bad reality show. Here are six not-so-new features you should implement today to drive campaign efficiency.
As Meta continues to lead the social media pack, advertisers must stay competitive on Facebook and Instagram. Here are five ways to do so.
Maximizing potential and stewardship are core values of Closed Loop. Learn how we're living these values through our BattleBots sponsorship of the combat robotics team at Berkeley.
6th season features UC-Berkeley STEM students seeking victory in the ring
The holiday shopping season is officially here. Discover the PPC trends and recommendations you need to know to drive success for 2021.
Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA.
Facebook Messenger and lead forms drive lead flow immune to the tracking woes caused by iOS 14.5. Here's how — with a step-by-step guide.
Share on facebook Share on twitter Share on linkedin Share on email Meet CAILlE o’Leary Informed data empowers organizations to reach their …
Short-term inefficiencies occur during testing and scaling. Here's why and how you can prep your team for the bumpy ride ahead to success.
IOS 14 tracking issues on Facebook have been challenging for advertisers. Discover two easy solutions for overcoming data discrepancies and event restrictions.
What are display ads? How do they work? How can you optimize them? Here's everything you need to know.
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one.
Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.
Are you limiting your brand's true growth potential? Most marketing struggles companies face are entirely internal. Here are five common ways B2B brands make it harder for themselves and their potential.
A cookieless world is coming, and advertisers have to rely on first-party data for more sophisticated ad targeting and performance optimization. Discover three advanced strategies for leveling up your first-party data today.
Google announced its Chrome privacy changes will be postponed until 2023, but the pressure is still on. Here's how to prepare today.
B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results.
Most companies reach an inflection point where it's vital to invest at the top of the funnel. If they don't, continued market share hangs in the balance.
Want to know how to build an effective client-agency relationship? Here are the three things you should prioritize today.
There are many industry misconceptions about digital advertising. Watch this brief video to start rising above average today as we dispel the common myths.
Forager, our custom-built technology, provides insight into our clients' digital ad campaigns, giving them the information they need to drive business efficiently and effectively. Learn more about its evolution, capabilities and future plans.
Tactical expertise informs strategy, and strategy informs execution. When tactics and strategy are siloed, success is limited. Learn how marketing strategy, creative, data and media impact campaign success.
With Apple's pending iOS 14 updates and the removal of IFDA, advertisers no longer have reliable, built-in tracking capabilities. Here's how to prepare for aggregated event measurement in Facebook.
What’s the key to lasting success in digital marketing? To celebrate Closed Loop’s 20th anniversary, we spoke with Director of Advertising Amy Konefal. With 14+ years at Closed Loop, she shares insights on industry evolution, agency growth, and building professional resilience.
The last 20 years at Closed Loop have truly been rewarding. As we look forward to the future, our commitment to service excellence is renewed. To celebrate this milestone, we’ve illustrated our achievements in this infographic.
Closed Loop recognizes 20 years of service excellence and announces its continued promise to achieving exceptional results.
Apple's iOS 14 is coming, and it's changing the way advertisers measure the performance of Facebook Ad Campaigns. Get the clear facts about the situation and how you should proceed with recommended steps.
Curious about whether if you should bid on brand terms? Learn why brand bidding for PPC might the incremental lift you've been waiting for.
What's next for PPC marketing and paid social in 2021? Here are the 7 digital ad trends in 2021 you should know, according to Closed Loop experts.
Closed Loop continues to be an employer of choice. Learn about our 4th consecutive win for Ad Age's Best Places to Work in 2021 and why our employees love to work here.
Organizational Changes & New Hires to Fuel Rapid Growth for B2B, SaaS & e-Com Clients
The age-old adage “less is more” remains true, even in digital advertising. Improving lead quality starts with lowering volume.
Are you looking for challenging work and an energetic work environment? Hear from Digital Advertising Manager Chris Molony on how he finds fulfilling work at Closed Loop and his tips for success as a paid media professional.
LinkedIn offers effective B2B targeting options. But, lead generation can be hindered by the following pitfalls.
When you really understand the power and potential of AI, you can achieve unprecedented ROI with your digital advertising.
Tracking ads through your CRM system can unlock massive growth opportunities. Don't run into trouble by avoiding these five common mistakes.
Check out our all-in-one resource for ad specs across multiple social platforms for your easy reference.
Understand the power and potential of AI and you can achieve unprecedented ROI with your digital advertising. Don’t miss this webinar featuring an examination of the three most important techniques to out-perform your competitors with paid media.
Learn how to apply successful in-person marketing techniques to convert more visitors into leads, subscriptions, and sales online.
Share on facebook Share on twitter Share on linkedin Share on email I’ll be honest: I’m sick and tired of thinking about …
Watch an exclusive discussion where the nation’s top marketing leaders will share how leading brands are navigating the shifting media landscape.
Share on facebook Share on twitter Share on linkedin Share on email In this post If you’ve been in the social advertising …
Watch this exclusive discussion where the nation’s top marketing and product leaders discuss how to address all stages of the funnel (both B2B and B2C) during the COVID-19 crisis.
Needless to say, there’s been a dramatic shift in online behavior over the last several weeks and marketers are quickly adapting. But where to focus efforts in this new reality? With so many changes happening so quickly, what should advertisers do?
Most marketers know the power of audience targeting, but strategic exclusions can be just as impactful. At Closed Loop, we’ve seen massive ROI and lead volume gains by refining both who we target—and who we don’t. This inverse approach isn’t always intuitive, but it’s a game-changer.
Share on facebook Share on twitter Share on linkedin Share on email In this post COVID-19 has had a profound impact on …
Share on facebook Share on twitter Share on linkedin Share on email In this post I’m a huge proponent of remote work. …
Share on facebook Share on twitter Share on linkedin Share on email In this post Yesterday I had the pleasure of helping …
Share on facebook Share on twitter Share on linkedin Share on email Tune in to a recent webinar by Lance Loveday where …
Share on facebook Share on twitter Share on linkedin Share on email Without a doubt, Google made many exciting announcements this week …
Share on facebook Share on twitter Share on linkedin Share on email What Are In-Market Audiences? Search Marketers are always looking to …
Share on facebook Share on twitter Share on linkedin Share on email Historically, optimizing to reach an ROI goal required a systematic …
Share on facebook Share on twitter Share on linkedin Share on email In this post Bid management for search has evolved substantially …
When it comes to shopping for technology solutions, it’s a buyer's market. Here are some ways to remain “top of mind” and part of the consideration set when it comes time for an IT buyer to make a selection to enhance their business technology infrastructure.
Share on facebook Share on twitter Share on linkedin Share on email If you spend any time on Facebook, you know how …
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In 2017, digital ad spend topped $209 billion worldwide, finally beating TV ad spend.
There are many reasons why Closed Loop was named as one of the best ad agencies to work at.
Using a map to graph your geographic data can help reveal useful performance trends that will inform your marketing strategies and improve efficiency.
The myth: B2B buyers aren’t active on nights and weekends. The reality: the always-on nature of modern business means B2B buyers are ready to convert at any time.
Reverse engineer your competitors’ strategies to learn what works and gain a competitive advantage.
Most B2B marketers agree that quality matters more than sheer lead volume—but what defines a "qualified lead" is often up for debate. Based on our experience, the real challenge lies in getting it right.
Create separate dedicated campaigns that target ads based on Device Type.
Add a bid modifier to all of your existing Search and Display campaigns in order to increase visibility of your ad for users who happen to be on your remarketing list.
How to create a standalone campaign that layers “remarketing only” on high volume keywords that would otherwise suck up all your budget.
It’s a great time to be a tech lover. But what does IoT technology mean to advertisers?
If you’ve been involved with digital marketing over the past decade, you’ve surely heard people sing the praises of landing page optimization using A/B testing.
