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Agency Advice: 5 Signs of a Strong Digital Media Partner

Evaluating a digital media partner is not an easy task. Here are 5 good signs companies should look for when narrowing their selection.

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5 Tips to Improve Lead Quality on LinkedIn

It's no secret lead generation on LinkedIn is expensive. Use these tips to improve lead quality and drive efficiency.

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Google Ads: 6 Forgotten Tools That Boost Campaign Efficiency

Keeping up with Google Ads can feel like binging a bad reality show. Here are six not-so-new features you should implement today to drive campaign...

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5 Ecommerce Holiday Trends You Should Know

The holiday shopping season is officially here. Discover the PPC trends and recommendations you need to know to drive success for 2021.

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13 Ways to Reduce Your Google Ads CPA

Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA.

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How Facebook Messenger Generates Cost-effective, Trackable Leads

Facebook Messenger and lead forms drive lead flow immune to the tracking woes caused by iOS 14.5. Here's how — with a step-by-step guide.

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The Hard Truth About Scaling: You Have to Ride the Wave

Short-term inefficiencies occur during testing and scaling. Here's why and how you can prep your team for the bumpy ride ahead to success.

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How to Bypass iOS 14 Tracking Issues on Facebook

IOS 14 tracking issues on Facebook have been challenging for advertisers. Discover two easy solutions for overcoming data discrepancies and event restrictions.

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What Are Display Ads: A Complete Guide for Digital Marketers

What are display ads? How do they work? How can you optimize them? Here's everything you need to know.

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