John Evans
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Running campaigns without Offline Conversion Tracking is like fishing blind—uncertain and inefficient. Learn how OCT connects CRM data to ad platforms, helping CMOs optimize for real business impact, from quality leads to closed deals.
The B2B landscape is relentless, and mediocre video production won’t cut it. Learn why scaling high-quality video production is essential to drive ROI, stand out, and stay competitive in today’s paid media game.
Misaligned metrics and fragmented strategies aren’t just inconvenient—they’re costing your marketing team revenue and results. Explore the root causes of data chaos and learn how to align your metrics for paid media success.