Article originally published on Search Engine Land.
Any agency or company knows hiring top talent and good people is tough right now. The ad industry has its highest employment rate ever in a time when people are fleeing the industry due to burnout.
The last thing an agency leader wants to deal with is seeing their strongest employees go elsewhere.
So, how do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust.
You’ve invested countless hours interviewing, onboarding and training your employees.
On the job, they’ve proven themselves to be strong performers. You’ve also provided them with the tools and resources to succeed.
And yet, countless agencies are run by leaders that micromanage their employees. It’s time to trust them to do their job and get out of their way.
Nothing will burn out a good employee faster than feeling underappreciated. Appreciation can come in many forms, including a quick thank you, promotion or salary increase.
Recognition can be public or private, and it should come from any level within the organization.
Here’s how my agency approaches appreciation and recognition:
Bonus.ly has been a great addition to our company’s culture. Each month, employees have a specific number of points that can be used to recognize peers.
Points are accumulated and redeemed through gift cards to restaurants, shops, entertainment, charity donations or cold hard cash. The Slack integration makes it easy to see who is recognizing who.
Peer recognition is wonderful, but employees also need to know that they’re making a real impact on the company. This is where leadership recognition comes in.
Publically, we recognize employees who contribute to the bottom line through company meetings or internal case studies.
This public recognition serves to show appreciation to the employee but also helps to encourage others to achieve similar feats.
The Institute of Leadership and Management found that 77% of respondents say that building close relationships with colleagues was the most important factor in determining job satisfaction.
Connection is critical in building a culture of trust and ultimately retaining great employees. In a remote workplace, this is especially important.
We’ve found three ways to help build connections between employees:
Also, make sure to post pictures of team members meeting each other and having a good time.
Always remember that you’ve hired people, not just “workers.” Work is just one facet of their lives. Burnout in our industry is very real.
Take care to ensure your best employees flourish. To retain great employees, offer flexibility and grace.
Here’s how we do that:
All the latest digital advertising tips and industry insights delivered to your inbox every quarter
Here at Closed Loop, we proudly cater to clients from all walks of creativity — whether you’ve got a full-fledged design army or still think ‘sans serif’ is a fancy French dessert. No judgment here! Here’s a handy guide to prepare you for your creative journey with our team.
Our work for Clover’s ‘On The Road’ is a SILVER award winner for AdAge’s Small Agency B2B Campaign of the Year. Learn more about the big win.
Effective RSA copy for search ads is critical for a successful search campaign. Learn how to write them to drive impact with these 10 steps and cheat sheet.