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Why B2B Digital Advertisers Need a Video-First Content Strategy
For B2B digital advertisers, video is no longer optional. Instead, it should be the foundation of your full-funnel ad strategy.
Large enough volume to identify trends from geographic locations.
Sometimes state-level is too broad and city-level is too granular. Finding the sweet spot for your campaigns is key.
Map this on a monthly (or weekly) basis to spot trends over time often related to weather, vacation schedules, events, etc.
While no single tip or tactic is going to be a silver bullet, the cumulative impact of multiple tactics can ultimately make a huge difference and help you gain a competitive advantage. Here at Closed Loop, we believe success is about doing 1000 little things right and then keep them optimized at all times to ensure optimal results. We excel at this.
If you’re spending more than $30K/mo on digital advertising and wondering if you could be getting better ROI contact us for a free audit that is guaranteed to make you think differently about your campaigns.
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For B2B digital advertisers, video is no longer optional. Instead, it should be the foundation of your full-funnel ad strategy.
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