2. Average client tenure exceeds 2-3 years
You’ve verified that the team you’re looking at knocks it out of the park for returning customers, but what about how long they stick around?
While this signal is more data-centric, it’s still important to note.
Perhaps you’ve already considered the ideal scenario you’re looking for when it comes to the longevity of existing or prior client relationships under your new prospective partner. But before you tag an answer, consider how long you’re investing in searching for a new agency. Reasonably, you would prefer not to have a time-intensive process every 1-2 years (unless a significant performance situation requires it, of course).
You should feel more than comfortable asking your potential new team how long they keep clients around because it points to their ability to hit goals and maintain consistency over time.
Look for clients who’ve been with an agency for at least 4-5 years, and ask what’s kept them content to stay. Their feedback likely will be beyond the agency’s results and telling of their collaboration techniques, consistency and personalities.