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Why B2B Digital Advertisers Need a Video-First Content Strategy
For B2B digital advertisers, video is no longer optional. Instead, it should be the foundation of your full-funnel ad strategy.
We generally see a 2x – 4x increase in conversion rate and 20% – 60% lower cost per conversion for the retargeted segment. In one extreme case, this tactic increased total conversions by about 40% but that was likely because the buying cycle is extremely short in that space, so that’s an atypical increase in conversion volume. Typically we see better efficiency and slight scalability in conversion volume, but for the right client, it can mean both.
People who’ve visited your site before are generally more valuable prospects than those who haven’t. You hopefully have dedicated remarketing campaigns set up to target those people already. If not, contact us for an audit of your campaigns.
This idea lets you easily create a super-targeted campaign by dynamically bidding more for more valuable traffic.
You need to have tracking and remarketing audiences enabled from the start so you have some idea of how much more valuable remarketed traffic is to you.
While no single tip or tactic is going to be a silver bullet, the cumulative impact of multiple tactics can ultimately make a huge difference and help you gain a competitive advantage. Here at Closed Loop, we believe success is about doing 1000 little things right and then keep them optimized at all times to ensure optimal results. We excel at this.
If you’re spending more than $30K/mo on digital advertising and wondering if you could be getting better ROI contact us for a free audit that is guaranteed to make you think differently about your campaigns.
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For B2B digital advertisers, video is no longer optional. Instead, it should be the foundation of your full-funnel ad strategy.
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