When running a retargeting campaign, you may target people who visited your website. Through Google Analytics, you can track the amount of time that a person spent on your site. People who spend more time on your site are showing more interest than someone who stumbled across your site and exited almost instantly. Excluding these people can prevent wasted money on clicks. Find the step-by-step instructions below.
Keep in mind that adding these exclusions might shrink your audience to an unusable size. In which case, you will need to decide the importance of the audience. Perhaps you need to rethink your strategy to target the pool in a different way or maybe you run the campaign even with the people you wanted to exclude.
If we can’t do the expand/collapse idea, then perhaps we just move the instructions to the end so we can list all of the audiences that should be excluded upfront.