The Reason Why Your Digital Ad Campaigns Fail

From the very beginning, Closed Loop has operated under the belief that for a successful program—the strategy should inform tactics, and tactics should inform strategy. 

When tactics and strategy are decoupled, growth is limited. 

Over the last 20 years, Closed Loop has grown from a small search marketing practice to a full-service digital agency. We’ve held onto that belief that strategy and tactics go hand in hand. 

As we grew and added new media channels to our offerings, we quickly realized that some advertisers were wildly out-performing others, even with the same tactics. 

We would go to conferences and hear the same feedback: what worked in one campaign failed miserably in another. Something was missing. 

After deep analysis, it became—successful digital ad campaigns integrate marketing strategy, creative, data and media. Each component “talks” to one another. 

Sophisticated advertisers who operated this way were the ones that achieved strong growth. Those who failed thought of these factors in siloes. 

At Closed Loop, we integrate these areas of focus in every client relationship. Our creative strategy is informed by media, data, and marketing strategy. Our media strategy is also informed by data, creative and marketing strategy and so on.