3 Marketing Analytics Trends to Watch in 2025
Staying informed of the latest trends in marketing analytics is essential for success in digital advertising. Discover how media mix modeling, AI and data partnerships are shaping the industry today.
We surround your team with senior-level digital marketing experts that get the big results. There’s no secret sauce here – we get right into the trenches with you to champion the business plan, optimize your advertising budget, and outperform your competition. We make it our mission to help CMOs unlock their organization’s growth potential. Our team operates to elevate your media strategy + execution and drive creative performance.
We are a full service digital agency that delivers transformational business growth. We specialize in omnichannel digital campaigns – bolstered by premium creative and boosted by enterprise level paid media services.
Accelerated growth starts with a comprehensive strategy. By fusing insights from all marketing disciplines - we work with you to create a powerful plan of attack. At Closed Loop - Data, Media, and Creative don’t just live under one roof, they are the foundation.
We’ve been in the media business for 20+ years - so you get plans and placements that are exceptionally refined and stress tested. As masters of your digital ecosystem - we diversify your media landscape to stand out from the competition and drive costs down.
Get big agency creative without the big agency bloat. From full scale CTV spots to LinkedIn micro-videos, we show up with premium content for every stage of the funnel. We own our own production house and specialize in 3D special effects, video production + editing, and motion graphics.
We harness the power of analytics to accelerate performance and give you an edge within your category. Our proprietary data analytics technology, Forager, merges ad platform data and back-end data to uncover actionable insights.
Identifying immediate growth opportunities is where the Closed Loop team continues to add incredible value to global growth strategies for enterprise products and services.
After proving success in growing domestic accounts, Calendly further enlisted us to expand their business to 16 new international markets, our team stepped up to the challenge, leveraging advertising AI to deliver award-winning results:
The close collaboration between Calendly’s internal marketers and Closed Loop’s experts identified the insights we needed, aligning where and how to apply them in our marketing efforts to maximize results.
Finding the most valuable customers, and ultimately proving the ROI of marketing investments to our executive team — it’s completely changed the game for us.
- Jessica Gilmartin, CMO
Calendly
Engaging ad creative is clutch when it comes to setting your brand apart in B2B marketing initiatives. With more digital platforms and formats than ever to manage, developing top-quality at scale without breaking your budget is mission critical.
Our creative services production team is laser-focused on delivering high-impact creative for our media strategists to deploy in all of the right places at the right time to maximize your ROI.
What I appreciate most about our long-standing partnership with the Closed Loop team is that they are never satisfied with the status quo.
They constantly innovate, push new boundaries in creative services, and employ effective production techniques that drive customer engagement and retention, which is our ultimate goal,
The added bonus: working with such a talented group of creatives energizes our internal team.
- Mike Lazzaro, VP of Product
Clover
Harvest, a SaaS based time tracking platform, came to Closed Loop needing to massively scale their business while simultaneously increasing ROI.
They needed a partner that would be able to help them support their freemium model while also optimizing to the lifetime value (LTV) of a customer.
RESULTS:
Staying informed of the latest trends in marketing analytics is essential for success in digital advertising. Discover how media mix modeling, AI and data partnerships are shaping the industry today.
Choosing the right PPC partner is paramount. Discover key considerations to maximize your advertising investments and marketing goals.
For B2B digital advertisers, video is no longer optional. Instead, it should be the foundation of your full-funnel ad strategy.
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