New Year, New Direction for Acclaimed Performance Marketing Agency

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Organizational Changes & New Hires to Fuel Rapid Growth for B2B, SaaS & e-Com Clients

ROSEVILLE, CA – JANUARY 2021 – Kicking off its 20th year of providing industry-leading digital advertising services, Closed Loop has announced several organizational changes to support its mission of managing world-class marketing campaigns delivering exceptional ROI and highly qualified marketing and sales leads for high- growth companies.

Utilizing its in-house technology and business intelligence platform FORAGER, to efficiently optimize across multiple industries including FinTech, DataOps & Cloud Security, Productivity & Collaboration software, Entertainment & B2C e-Commerce.

Lance Loveday, founder and CEO of Closed Loop, veteran search marketing strategist and author of Average is Losing, has named Amanda Evans as the agency’s new President, in a promotion from her role as Chief Advertising Officer. Evans will continue to lead strategic insights for clients as well as remain laser-focused on ensuring premium service delivery across the agency.

Laurel Galloway, a digital agency veteran who joined Closed Loop in 2019, will assume Amanda’s previous title, assisting in leading those efforts across the agency and executing high-performing programs for clients.
In a message to its existing client portfolio, CEO Lance Loveday expressed excitement about the changes and assured the agency’s roster of clients that he will still be very involved with clients on a strategic level, while turning his attention to agency growth.

“Amanda was always the right choice to be President. She successfully ran her own agency prior to joining Closed Loop seven years ago, she already has the respect of our employees and our clients, she’s a great public speaker, she’s fearless, she’s strategic, she’s empathetic and she works harder than almost everyone. Most important, she embodies our values and I trust her implicitly to always do the right thing. She’s going to be an amazing President,” added Loveday.

In addition, two other long-time employees were promoted to new leadership roles, with Justin Lugbill and Sean Johnston both being promoted to the level of VP Digital Advertising.

Finally, Closed Loop has hired Noah Lemas as its new Sales Director to grow the agency business. Lemas has served in executive business and client development roles for technology-focused companies for over ten years. The agency plans to hire additional digital advertising specialists to execute strategic client campaigns in 2021.

About Closed Loop
Founded in 2001 by Lance Loveday, Closed Loop has always been a boutique agency providing digital advertising management services for high growth companies, including Clover, myFICO, Jobvite, Huckberry, Quip, ClearBags, Harvest, SmartSheet, BrowserStack and Matillion. Closed Loop is a Premier Google Partner and part of the Google Partners International Growth program, as well as a Facebook Marketing Partner and Microsoft Advertising Agency Partner. Closed Loop was also named to AdAge’s Best Places to Work 2021 list.

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