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About Us

Twenty-five years of closing the loop.

Our mission

Help our clients achieve exceptional results from paid media advertising.

We help brands that invest seriously in growth get more out of every media dollar. Full-funnel, tailored to your business, measured against your north-star metric.

Closed Loop isn’t just a name; it’s the standard. We drive digital ad performance for brands like Front, Clover, Rakuten and Huckberry because mediocre isn’t in our vocabulary. Our strategies, data-driven insights, media channels and creative connect brands to customers across their digital journey.

Our Team

At Closed Loop, we have senior talent. Our people average 12.7 years in the industry — strategists, analysts and creatives who have run this playbook through more than one shift in the market. That experience means your goals are the brief from day one. We anticipate issues, seize opportunities and keep you informed at every step.

25 yrs

in business

12.7 yrs

Avg Employee Experience

1.4

Clients per Team Member
Leadership team

Meet our leadership

Every member of our leadership team has spent 15+ years in advertising and marketing. Different backgrounds, different training, complementary strengths — and enough collective experience to have seen your problem before

Lance founded Closed Loop in 2001 and has been the CEO ever since. He loves leading the team and helping to unlock potential in all areas of business and life. Lance is an active angel investor and serves on the boards for both the Sacramento Angels and Placer Robotics, a regional non-profit dedicated to teaching STEM skills to local students. His educational background includes an exploratory tour of law school, preceded by a BS in Managerial Economics from UC Davis. Lance, his wife Courtney, and their three children live in Northern California, where he enjoys reading and cycling. Luckily, he has no current plans to abandon Closed Loop in hopes of winning the Tour de France.

Lance Loveday

Founder & CEO

John leads Closed Loop’s strategic direction and business operations, guiding the agency toward both short- and long-term goals. With 20 years of experience in marketing operations, conversion optimization, analytics, UX, and web development, he brings an optimizer’s mindset to every challenge—helping clients and the agency achieve measurable results. Before Closed Loop, John worked for a failed dot-com (who didn’t?) and consulted for both private and public-sector organizations. He holds an MBA from the University of Notre Dame. Outside the office, John keeps busy with his wife and three kids—and occasionally finds time to run, travel, and enjoy live music.

John Evans

Chief Operating Officer

Laurel drives business growth and client success at Closed Loop through impactful media strategies. She oversees all media studios and business intelligence, managing substantial ad budgets across B2B and B2C brands. Previously, she excelled at a digital agency in NYC, managing both SMB and enterprise accounts for brands like Urban Decay (L’Oréal), Laura Mercier, Boston Proper, Eileen Fisher, and J.Jill. With over 13 years of paid media expertise, Laurel keeps clients ahead with cutting-edge practices and tech. A proud UNC Chapel Hill alumna, she enjoys interior decorating and spending time with her family.

Laurel Galloway

SVP, Advertising

Sherri is a creative leader with 20+ years of experience turning business goals into stories people actually want to watch, read, and remember. As VP, Creative at Closed Loop, she leads strategy and production across campaigns, shaping work that connects with audiences and drives results. Her background spans brand strategy, video, and integrated content development, and she has built award-winning teams known for strong ideas and sharp execution. Based in Colorado, Sherri enjoys camping, movies, and time with her family.

Sherri Ogden

VP, Creative

Megan, a veteran in B2B, B2C, ecommerce, and lead generation, draws on her extensive background in both in-house and agency settings to oversee paid search and paid social campaigns for brands. Navigating data and client objectives, she leads her team in refining and optimizing strategies with precision through rigorous testing, achieving seamless execution across the entire funnel. Recognized for her ability to expand brands into new markets and drive international growth, Megan has earned the prestigious Google Premier Partner Award for her notable work with Calendly. Holding a B.A. in Advertising & Public Relations from the University of Central Florida, Megan continues to advance her leadership in digital media from the sunny Florida coast.


Megan Rae

VP, Growth & Client Success

Kim is a performance-driven marketing leader with 13 years of experience managing high-impact omni-channel campaigns for global brands. She is skilled at leading cross-functional teams, planning and optimizing media activation and strategy across channels, and translating complex data into clear business insights. Prior to Closed Loop, Kim oversaw a team of media experts at a large global advertising agency. She currently lives in SC with her husband, 7-year-old son, 3-year-old daughter, and their 12-year-old Yorkie, Tyson. When not working, you’ll find her cheering on the University of South Carolina Gamecocks, enjoying local restaurants, or (most likely) at a kid’s sporting event.

Kim Brown

VP, Advertising

Sara joined Closed Loop in 2013 and now serves as Director of Digital Marketing, bringing over 20 years of experience in paid search. She specializes in turning complex business goals into full-funnel digital strategies that deliver measurable impact. Before Closed Loop, Sara spent 10 years as CEO of Customized Online Marketing, leading performance-focused campaigns for a wide range of clients and budgets. She holds a degree in Public Relations from Washington State University. Outside of work, she’s either experimenting with new family recipes or guiding students through a yoga class.

Sara Will

VP, Advertising

Paul Brown is the VP of Finance at Closed loop and oversees the finance and accounting functions of the company. He has over 15 years of progressive experience in financial leadership roles and provides financial insight and guidance to management and operations.

Paul has a bachelor's degree in finance and an MBA, both from California State University Sacramento. Paul is an avid outdoorsman, golfer, and backpacker, and enjoys traveling and spending time with his family.

Paul Brown

VP, Finance

Amy brings over 16 years of experience in search, paid social, display, app, and video advertising. At Closed Loop, she manages complex enterprise relationships and has led successful campaigns for clients like Hewlett-Packard, PayPal, and Intuit—driving results across both B2B and B2C industries. A former math teacher, Amy found her way to digital marketing through a love of statistics and creative problem-solving. Her hands-on approach and focus on ROI consistently exceed client goals. An Indiana native now based in Arizona, she spends her downtime swimming or escaping to the beach with family.

Amy Konefal

Senior Director, Digital Advertising

Nate joined Closed Loop in 2026 as Sr. Director, Programmatic & Media Partnerships, bringing 17 years of cross-channel performance and brand experience to the team. He specializes in developing modern, impactful media plans that grow brand awareness, drive conversion, and translate into long-term brand equity. Before Closed Loop, Nate worked at both agencies and client side, driving results for leading B2C and B2B companies and helping emerging DTC brands grow into household names. A graduate of Oregon State University, he enjoys going to baseball games, being a softball dad, long bike rides, and strong coffee.

Nate Becker

Senior Director, Programmatic & Media Partnerships

As a digital marketing veteran since 2007, the Detroit native has developed and executed paid social media strategies across various verticals, including financial services, automotive and CPG. His expertise includes lead generation, strategy development, analytics, testing, and campaign optimization across companies like Intercom, Yext and Clover. Bringing a breadth of experience from both the agency and client-side, Sean enjoys fostering customer growth and professional development for budding practitioners. When Sean isn’t driving innovation across client accounts or dispelling the myths about Facebook B2B advertising, you can find him working on his latest science fiction novel or playing the drums.

Sean Johnston

Senior Director, Digital Advertising

Caille is a self-described data geek who makes even the biggest ideas measurable. As Closed Loop’s Business Intelligence lead, she manages data collection and reporting across industries—turning insights into clear, actionable plans. She blends technical expertise, management experience, and a data-driven mindset to drive success for clients. Before joining Closed Loop, Caille worked in the catering and event industry, and co-founded the 2018 Sac Fry Fest. She holds a master’s degree in Business Analytics from Arizona State University and a Tableau Professional certification. Outside of work, she enjoys marathons, travel, Kings games, and Roseville’s food scene.

Caille O'Leary

Senior Director, Data & Technology

Savannah joined Closed Loop in 2023 and serves as Director of Operations, overseeing the operational systems that support the agency's clients and internal teams. Prior to joining Closed Loop, she spent over 10 years managing teams and leading operations across technology and automotive industries, developing the infrastructure and consistency that internal teams rely on. Savannah holds a BA in Rhetoric and Media Studies from Willamette University and is based in Sacramento, CA. Outside of work, you'll find her cooking, traveling, or hanging out with family.

Savannah Becker

Director, Operations

Brooke brings 15 years of experience managing creative teams and now leads project management for Closed Loop’s creative services. She guides ad campaign execution from concept to launch—defining scope, timelines, and deliverables to ensure aligned, effective work. Before joining Closed Loop, she was Art Director at the world’s largest natural habitat zoo, where she ran creative operations. Outside of work, Brooke is a metalsmith and jewelry designer on her North Carolina farm where she, her husband, and daughter grow vegetables and raise chickens. She also enjoys traveling and live music.

Brooke Sides

Director, Creative Operations

With 13 years of paid media experience, Kathleen enjoys curating data-driven strategies across paid search, paid social and ABM platforms for clients. Managing a team of marketing experts, she is known for her attention to detail, ad copywriting, and creative project management. During her time at Closed Loop, Kathleen has excelled at training her team in competitive research, platform best practices and more. Kathleen has her Master's Degree in Social Work, which she uses to develop meaningful relationships with her clients and colleagues. Outside of work, Kathleen enjoys painting and spending time with her family.

Kathleen Dooley

Director, Digital Advertising

Amy is fascinated by consumer behavior and passionate about understanding what drives customer decisions. As Director of Advertising at Closed Loop, she leads ad managers on enterprise accounts like Rakuten, bringing over seven years of global performance marketing experience from her time at ForwardPMX. Known for her empathetic, collaborative style, Amy fosters open dialogue and trust in every client relationship. She earned her Marketing degree from the University of Massachusetts Dartmouth. Outside of work, this New England native enjoys the outdoors and building impressively complex Lego Star Wars sets.

Amy McLeod

Director, Digital Advertising

Chris Molony is a digital marketing leader with 10+ years of experience in paid search, shopping, and performance media strategy. He specializes in helping brands grow through data-driven campaign management, audience targeting, and full-funnel optimization across Google Ads and Microsoft Advertising. Known for translating complex data into actionable insights, Chris has managed campaigns across a wide range of industries and consistently delivers measurable results. Based in South Carolina, Chris enjoys home renovation, travel, Disney, and finding creative ways to apply data and technology to business challenges. Outside of work, he's usually planning his next trip, spending time with friends and family, or cheering on his alma mater, the USC Gamecocks.

Chris Molony

Director, Digital Advertising

Brianna thrives on uncovering insights from performance data, aligning messaging with buyer intent and helping brands turn complexity into clarity. As Director of Digital Advertising at Closed Loop, she leads a team of ad managers supporting mid-market and enterprise SaaS clients, crafting full-funnel strategies that blend data, creativity and experimentation. Known for her collaborative style and strategic mindset, she builds strong partnerships rooted in trust and transparency. Outside of work, she’s a Northern California native who loves hiking local trails with her dog and husband, cheering on the 49ers or brushing up on her golf skills.

Brianna Ruiz

Director, Digital Advertising

A Michigan native and proud Michigan State grad, Cameron is a digital media leader with over a decade of experience driving paid media strategy across B2B and B2C brands. He has led performance marketing efforts across various industries, including SaaS, healthcare, tech and automotive. With a strong foundation in SEM, paid social, programmatic and integrated media planning, Cameron brings a data-driven yet creative approach to campaign strategy, testing and optimization. Known for his collaborative style and focus on measurable results, he’s passionate about helping clients scale with purpose. When he’s not fine-tuning media plans, Cameron enjoys gaming, weightlifting and cheering on Michigan State sports and Red Wings hockey.

Cameron Solu

Director, Digital Advertising

Charlie brings a dynamic blend of B2B and B2C paid social media expertise to Closed Loop. With experience across the entire marketing funnel, he specializes in driving measurable results aligned with the objective. His background spans retail, technology, and business solutions, and he’s adept at managing campaigns across diverse social platforms from Meta to Reddit and beyond. A true social media enthusiast, he loves digging into data, finding creative angles, and helping brands stand out online. Known for his versatility and strategic mindset, Charlie leverages data-driven insights to deliver impactful social media performance. Outside of work, he enjoys spending time with his wife, newborn daughter, and Great Pyrenees, and cheering on his favorite Wisconsin sports teams.

Charlie Tritschler

Director, Digital Advertising

Amanda is a core member of Closed Loop’s Programmatic & Media Partnerships team, where she combines data, creativity, and strategy to build full-funnel digital plans that drive real results. She’s passionate about audience research and loves turning insights into innovative, impactful campaigns, especially across CTV and DOOH. Outside of work, Amanda enjoys spending time with her family, baking something yummy, or curled up with a good book.

Amanda Tordanato

Director, Programmatic & Media Partnerships

Let's architect your growth.

Full-funnel paid media, creative, and measurement, architected by a senior team for brands that invest seriously in growth.

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