- Broad Match the keywords (in this hypertargeted campaign only) to show up for more keyword variations. Remember – you’re only showing ads to people already on your remarketing list, so you can afford to loosen up the keyword targeting while fishing in this already small user pool.
- This is an advanced tactic that should only be used by people with hands-on control of the campaigns. Any changes to Campaign settings or changes to the broader remarketing/tracking strategy could impact the effectiveness of this tactic. I.e. Beware of unintended consequences. DO NOT SET & FORGET.
While no single tip or tactic is going to be a silver bullet, the cumulative impact of multiple tactics can ultimately make a huge difference and help you gain a competitive advantage. Here at Closed Loop, we believe success is about doing 1000 little things right and then keep them optimized at all times to ensure optimal results. We excel at this.
If you’re spending more than $30K/mo on digital advertising and wondering if you could be getting better ROI contact us for a free audit that is guaranteed to make you think differently about your campaigns.