WHO WE ARE & WHY WE DO IT
Our organization’s purpose is simple—to help deserving people and companies achieve their potential.
We apply this thinking to our employees, clients, partners and everyone we interact with. The word “deserving” may seem odd and judgmental in this context, but it is purposeful. It means we are selective in choosing who we work with. That’s reasonably obvious when it comes to hiring employees.
It’s somewhat shocking for an agency to enforce standards on their clients, though. That’s a good thing. It makes us different. It means we won’t tolerate assholes, ego-driven politics, institutional mediocrity or idiotic bureaucracy. In a nutshell, we only work with people who deserve to work with us. And, we can authentically say our clients are great people.
WHAT WE DO
At Closed Loop, we specialize in strategy, data, creative and media. Our tactical expertise informs our strategy, and our strategy informs our execution.
We’ll soon announce new capabilities that we’re excited to add to the mix as we begin our next 20 years.
HOW WE DO IT
Our goal is to understand the full funnel of your customer behaviors while optimizing to deep-funnel metrics and structuring ad campaigns to ensure machine learning capabilities maximize your marketing spend. Our test and learning process, paired with our in-house technology platform, FORAGER, unlocks insights that give clarity to properly allocating your media budget across the wide swath of ad platforms and targeting options that have evolved since we began this agency endeavor.
While integrating hyper-granular ad platform data with our client’s back-end systems for powerful, custom BI dashboards is a core value-add of our technology, it is nothing without the strategic insights of our data-driven team.
Our engrained process goes beyond just managing accounts, keeping status quo or looking for small incremental improvements–it’s striving to never settle for average, making powerful strategic recommendations and leveraging new features in the marketplace to gain first-mover advantages. Experience and innovation work harmoniously within our company culture and extend throughout client communications, ensuring confidence in our execution at all times.