Not sure if your paid media team is built to scale—or stuck in last year’s playbook? Use this paid media hiring guide to quickly evaluate your inherited agency, freelancers or internal team to make the right call for your goals.
Misaligned metrics and fragmented strategies aren’t just inconvenient—they’re costing your marketing team revenue and results. Explore the root causes of data chaos and learn how to align your metrics for paid media success.
From client churn rate to account team makeup, discover nine key questions CMOs should ask a digital advertising agency before onboarding.
Here at Closed Loop, we proudly cater to clients from all walks of creativity — whether you’ve got a full-fledged design army or still think ‘sans serif’ is a fancy French dessert. No judgment here! Here’s a handy guide to prepare you for your creative journey with our team.
Our third episode of On The Contrary explores all things creative – specifically why we believe new assets and content can be developed without taking forever or costing a fortune to produce.
With CPCs rising across performance media channels, is it worth following Airbnb’s shift from PPC to brand marketing? Here’s what to consider.