Paid Social

Reach a highly targeted audience on the platforms they love

Whether you’re trying to reach a niche audience, build brand awareness, capture leads, or drive sales, our media experts will develop a comprehensive, full-funnel paid social strategy to accomplish your unique business goals.

Results-Driven Strategies

Increase ROI and brand awareness across multiple social platforms by employing the right creative, budget, account structures, ad formats and audience targeting to make an impact today. Meet your leads where they are by executing strategic paid social programs that attract and engage them throughout their customer journey.

Our world-class team is Facebook Blueprint certified with strong expertise in Twitter, LinkedIn and more. Take comfort knowing that our specialists have a pulse on where your audience is today and where they might be next.

Our Paid Social Engagements Include:

Comprehensive Advertising Audit

An in-depth audit of your existing digital accounts as well as a competitive review will help us craft the right strategy for you.

Initial audit of existing ad campaigns
Competitive review & insights
Media strategy & plan development
Budget recommendation

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Full-funnel Tracking

Next, we instrument full funnel tracking to provide the granular data needed to optimize at every stage of the funnel.

Initial tracking review against best in class advertisers
Instrument full funnel tracking
Blend front end & back end (CRM) data using Forager technology
Provide Tableau Online license to view and interact with your full funnel results

Creative & Audience Strategy

Sophisticated audience targeting paired with the right creative and ad format is the cornerstone of any strong social media program.

Ad format testing including video, static images, carousels, and motion graphics
Audience segmentation using 1st and 3rd party audience segments
Audience testing strategy including nurture strategy
Access to 3rd party audience segments

Ongoing Management, Testing & Optimization

Upon launch of your campaigns, we’ll carefully test and continually optimize each part of your campaign.

Ad copy, images and video testing
Budget allocation
Competitive insights
Restructuring as needed to stay current and leverage machine learning
Landing Page recommendations & testing
Bid strategy testing & management
Incrementality testing
Media mix analysis & optimization

Case Study

Remarkable Results & Cost Efficiency

Client Goals

Jobvite needed to increase marketing qualified leads from a distinct professional cohort without an increase in their overall budget.

Our Strategy

Devised campaign strategy using LinkedIn’s powerful B2B targeting capabilities to zero in on recruiters and talent leaders, then served distinct content to various personas and company sizes within that audience.
Blended Jobvite’s back-end data with LinkedIn’s front-end data using Forager technology for a full funnel view.
With this new perspective, quickly identified which ads, audiences and campaigns were driving the most qualified leads to further fine tune the campaign.