Paid Social

Reach a highly targeted audience on the platforms they love

Whether you’re trying to reach a niche audience, build brand awareness, capture leads, or drive sales, our media experts will develop a comprehensive, full-funnel paid social strategy to accomplish your unique business goals.

Results-Driven Strategies

Increase ROI and brand awareness across multiple social platforms by employing the right creative, budget, account structures, ad formats and audience targeting to make an impact today. Meet your leads where they are by executing strategic paid social programs that attract and engage them throughout their customer journey.

Our world-class team is Facebook Blueprint certified with strong expertise in Twitter, LinkedIn and more. Take comfort knowing that our specialists have a pulse on where your audience is today and where they might be next.

Our Paid Social Engagements Include:

Comprehensive Advertising Audit

An in-depth audit of your existing digital accounts as well as a competitive review will help us craft the right strategy for you.
  • Initial audit of existing ad campaigns
  • Competitive review & insights
  • Media strategy & plan development
  • Budget recommendation

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Full-funnel Tracking

Next, we instrument full funnel tracking to provide the granular data needed to optimize at every stage of the funnel.

  • Initial tracking review against best in class advertisers
  • Instrument full funnel tracking
  • Blend front end & back end (CRM) data using Forager technology
  • Provide Tableau Online license to view and interact with your full funnel results

Creative & Audience Strategy

Sophisticated audience targeting paired with the right creative and ad format is the cornerstone of any strong social media program.

  • Ad format testing including video, static images, carousels, and motion graphics
  • Audience segmentation using 1st and 3rd party audience segments
  • Audience testing strategy including nurture strategy
  • Access to 3rd party audience segments

Ongoing Management, Testing & Optimization

Upon launch of your campaigns, we’ll carefully test and continually optimize each part of your campaign.

  • Ad copy, images and video testing
  • Budget allocation
  • Competitive insights
  • Restructuring as needed to stay current and leverage machine learning
  • Landing Page recommendations & testing
  • Bid strategy testing & management
  • Incrementality testing
  • Media mix analysis & optimization

Case Study

Remarkable Results & Cost Efficiency
Client Goals

Jobvite needed to increase marketing qualified leads from a distinct professional cohort without an increase in their overall budget.

Our Strategy
Results

+4x

pipeline value on investment

75%

lower
cost per inquiry

50%

lower
cost per opportunity

"Closed Loop knows more about how to get the most out of PPC campaigns than any agency I’ve ever dealt with.

They consistently drive more leads at a better return on investment.”
Sharon Taniguchi
McAfee

Paid Social Posts

Platforms

Ready to Unlock Your Potential?
Get In Touch to Learn How