Advertising Audits

Fully custom audit, hand-created by industry experts

How much are you leaving on the table? Whether you have an in-house team or an agency, our custom advertising audits help you to understand where you have room to improve your results. You owe it to yourself to know what’s working and what isn’t with your campaigns.


Let’s schedule a quick chat to see if an audit is the best next step for your organization.

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What You Can Expect From an Account Audit

Our senior-level ad experts will review your ad campaigns against your specific goals to identify key areas of opportunity to help you grow conversions and maximize ROI. 

The Average Audit Reveals at Least 40% Upside

Each audit will include a scorecard with over 25 key elements for account health. When the report is complete, we’ll present the results over a web conference and send you the full document.

Areas covered include:

ABM & Layered Targeting

  • Impression Share
  • Spend by Match Type
  • CPA

Channel Strategy

  • Full Funnel Coverage
  • Spend Distribution

Budget Coverage

  • Budget vs Competition
  • Opportunity

Account Structure

  • Campaign
  • Ad Group Organization

Account Settings

  • Dayparting
  • Ad Rotation
  • Distribution
  • Geotargeting

Bidding Strategy

  • Machine Learning Optimization
  • Bid Adjustments

Keyword Strategy

  • Match Type
  • Depth
  • Quality Score
  • Search Query Reports

Audience Strategy

  • Depth
  • Layering
  • Remarketing

Remarketing Strategy Campaigns

  • Nurture
  • Re-engagement

Placement Targeting

  • Brand Safety
  • Targeted & Negative Placements

Display & Video Campaigns

  • Placement
  • Ad Formats
  • Multivariate Ad Testing

Ad Creative

  • Continuity
  • Testing
  • Differentiation
  • CTA
  • Automation

Landing Page

  • Continuity
  • Design for Conversion

Tracking & Metrics

  • Conversion Tracking
  • GA Usage

Easy to Understand Analysis

Our reporting is powered by Forager, our proprietary data-analysis technology that creates beautiful visuals that you can understand at a glance. Our ad experts use these reports to analyze where you have room for improvement.

Ready to take the next step?

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