Paid Search

Strong Performance Where You Need It

You need results – not just leads but qualified leads. Not just revenue but profitability. We get it.

With growing competition and rising advertising costs, it’s no longer about search visibility. You need next-level results — optimizing deep in the funnel, identifying the right audience and leveraging AI to rise above the competition.

Proven Paid Search Experts

Since 1999, Closed Loop has served as an industry expert in paid search with $1B in spend managed. As a Google Premier Partner, we empower businesses daily with actionable insights and responsive strategies that power results, attract customers, and outperform the competition.

Through individualized support and a proven process, we enable organizations to reach an average performance lift of 190% growth in their first year of partnership.

Our Search Engagements Include:

Comprehensive Advertising Audit

An in-depth audit of your existing digital accounts as well as a competitive review will help us craft the right strategy for you.

  • Initial audit of existing ad campaigns
  • Competitive review & insights
  • Media strategy & plan development
  • Budget recommendation

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Full-funnel Tracking

Next, we instrument full funnel tracking to provide the granular data needed to optimize at every stage of the funnel.

  • Initial tracking review against best in class advertisers
  • Instrument full funnel tracking
  • Blend front end & back end (CRM) data using Forager technology
  • Provide Tableau Online license to view and interact with your full funnel results

Ongoing Management, Testing & Optimization

Upon launch of your campaigns, we’ll carefully test and continually optimize each part of your campaign.

  • Cross channel budget management and recommendations
  • Creative & message strategy and testing
  • Audience strategy
  • Keyword management and discovery
  • Landing Page recommendations & testing
  • Bid strategy testing & management
  • Incrementality testing
  • Media mix analysis & optimization

Above & Beyond

And we won’t stop there. Our expert ad managers will also go above and beyond to make sure you’re getting best in class paid search results.

  • Ongoing competitive insights
  • Brand safety monitoring using our partnership with The Search Monitor
  • Advanced audience segmentation including providing access to 3rd party audiences through Oracle & other partners
  • Participation in search engine betas
  • Executive summits with search engine partners
  • Access to VIP client events

Case Study

IMPROVING LEAD VOLUME & ROI
for a Leading Point of Sale Provider
Client Goals

A leading point of sale provider came to Closed Loop wanting to efficiently scale their plateaued paid search program. 

Our Strategy
Results

735%

increase
in leads

55%

decrease in
cost per lead

"Closed Loop not only kept costs under control while aggressively expanding our international campaigns and keyword coverage, they exceeded our expectations for the growth we would be able to achieve.

I highly recommend them not just for their expertise at paid search, but the open, collaborative approach they use to work with us.”
Patrick Moran
New Relic

Paid Search Posts

Platforms

Ready to Unlock Your Potential?
Get In Touch to Learn How