Recap: Google Marketing Live 2023 Themes & Announcements
AI is the focus for Google in 2023. Get the full skinny on the major themes and announcements during this year’s Google Marketing Live event.
With growing competition and rising advertising costs, it’s no longer about search visibility. You need next-level results — optimizing deep in the funnel, identifying the right audience and leveraging AI to rise above the competition.
Managing over $1 Billion in ad spend, Closed Loop has served as an industry expert in paid search since 2001. As a Google Premier Partner, we empower businesses daily with actionable insights and responsive strategies that power results, attract customers, and outperform the competition.
Through individualized support and a proven process, we enable organizations to reach an average performance lift of 190% growth in their first year of partnership.
Capabilities:
AI and machine learning have revolutionized digital advertising. But even the most sophisticated machine learning algorithms require human expertise to produce the best results. Our ad managers have in-depth training to understand and work with the machine learning algorithms that major ad platforms use today.
This includes:
We believe there is power in data transparency. So, we built Forager. Forager is our proprietary data technology which aggregates data and surfaces the most granular data needed to optimize at every stage of the funnel.
This includes:
Testing is part of our DNA. We carefully test and continually optimize each part of your campaign.
Develop data-based testing hypothesis
& roadmap
Identify testing method: pre/post, A/B, holdout
or multivariate
Launch test &
monitor results
Use test insights to inform future tests
“Closed Loop not only kept costs under control while aggressively expanding our international campaigns and keyword coverage, they exceeded our expectations for the growth we would be able to achieve. I highly recommend them not just for their expertise at paid search, but the open, collaborative approach they use to work with us.”
PATRICK MORAN
New Relic
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