App Marketing

Go beyond installs and drive action

As mobile technology continues to rise in popularity, it’s critical to target your audience where they are. Whether you want to scale your app or execute a growth strategy, our team is here to help you drive downloads, in-app events, revenue, lead generation and more.

A focus on the experience

Our customers achieve sustainable business success through our extensive, data-led approach. While many agencies focus on installs alone, we also optimize toward events throughout the entire user lifecycle. Delivering a customer experience that is always improving is our top priority.

Our skilled professionals work with multiple SDKs, marketing channels and app analytic platforms to help our clients connect their brand with highly targeted audiences that convert into loyal users.


  • Google App Campaigns
  • Apple Search Ads
  • Facebook iOS & Android App Campaigns
  • Automated App Ads
  • TikTok, Twitter, Snapchat App campaigns
  • Kochava & Appsflyer Analytics

Success Stories

Machine Learning + Expertise

AI and machine learning have revolutionized digital advertising. But even the most sophisticated machine learning algorithms require human expertise to produce the best results. Our ad managers have in-depth training to understand and work with the machine learning algorithms that major ad platforms use today.

This includes: 

  • Instrumenting and managing offline conversion tracking (OCT)
  • Value Based Bidding techniques
  • When to use machine learning and when to not
  • AI for audience targeting 

Meet Forager

We believe there is power in data transparency. So we built Forager. Forager is our proprietary data technology which aggregates data and surfaces the most granular data needed to optimize at every stage of the funnel. 

This includes:

  • Aggregated data across all channels 
  • Integration with Salesforce & other CRM data
  • Blending front-end & back-end (CRM) data 
  • Full visibility to goal and budget pacing
  • Tableau Online license to view and interact with your full funnel results

Ongoing Creative Testing

Testing is part of our DNA. We carefully test and continually optimize each part of your campaign.

  • Cross-channel budget management and recommendations
  • Creative & message strategy and testing
  • Audience strategy
  • Bid strategy testing & management

Develop data-based testing hypothesis
& roadmap


Identify testing method: pre/post, A/B, holdout
or multivariate

Roll test findings into live campaigns

Launch test &
monitor results


Use test insights to inform future tests

“I would highly recommend Closed Loop to anyone looking to get the most out of their campaigns – they are a shining star in what is becoming a crowded field of wanna-be’s.”

Lisa Tucker


Related Resources

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