App Marketing

Go beyond installs and start drive action

As mobile technology continues to rise in popularity, it’s critical to target your audience where they are. Whether you want to scale your app or execute a growth strategy, our team is here to help you drive downloads, in-app events, revenue, lead generation and more.

A Focus on the Experience

Our customers achieve sustainable business success through our extensive, data-led approach. While many agencies focus on installs alone, we also optimize toward events throughout the entire user lifecycle. Delivering a customer experience that is always improving is our top priority.

Our skilled professionals work with multiple SDKs, marketing channels and app analytic platforms to help our clients connect their brand with highly targeted audiences that convert into loyal users.

Our App Engagements Include:

Comprehensive Advertising Audit

An in-depth audit of your existing digital accounts as well as a competitive review will help us craft the right strategy for you.
  • Initial audit of existing ad campaigns
  • Competitive review & insights
  • Media strategy & plan development
  • Budget recommendation

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Integrated Tracking & Reporting

Next, we work with your app analytics platform to provide the granular data needed to optimize your app campaigns.

  • Platform linkage & post-backs
  • Tracking in-app events, not just installs
  • Blend front end & back end (CRM) data using Forager technology
  • Provide Tableau Online license to view and interact with your full funnel results

Ongoing Management, Testing & Optimization

Upon launch of your campaigns, we’ll carefully test and continually optimize each part of your campaign.

  • Budget management and recommendations
  • Creative & message strategy and testing
  • Audience strategy
  • Keyword management and discovery
  • Landing page recommendations & testing
  • Bid strategy testing & management
  • Incrementality testing

Above & Beyond

And we won’t stop there. Our expert ad managers will also go above and beyond to make sure you’re getting best in class app results.

  • Ongoing competitive insights
  • Advanced audience segmentation including providing access to 3rd party audiences through Oracle & other partners
  • Participation in platform betas
  • Executive summits with platform partners
  • Access to VIP client events

Case Study

Massive Increase in Monthly Installs
for a Major Movie & TV Streaming Service
Client Goals

A major movie & TV streaming service came to Closed Loop with the goal of increasing engagements on their mobile app.  To complicate matters, the company did not have the ability to push notifications to users to improve post-install engagement.

Our Strategy

Closed Loop created a strategy leveraging Google, Apple and Facebook to promote the Client’s mobile app. Using Google and Facebook, we were able to create install, stream and purchase focused campaigns for both iOS and Android Devices.

On Apple, the campaigns were focused on driving installs while all optimization efforts centered around increasing streams. Using Forager technology, the team was able to optimize across all three channels, correlate KPIs and hit all the clients goals.

Results

949%

increase
in monthly installs

1072%

increase
in monthly streams

10%

decrease
in streams

“I would highly recommend Closed Loop to anyone looking to get the most out of their campaigns - they are a shining star in what is becoming a crowded field of wanna-be’s.”
Lisa Tucker
Microfocus

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