High-Speed Internet Provider Boosts Sales Efficiency With Reach Optimization Learn how a high-speed internet provider increased sales by 55% and cut costs by 50% using reach optimization in Meta advertising. Read More »
Full-Funnel Strategy Achieves Record Growth Discover how a full-funnel strategy, strategic media management and channel diversification increased subscriptions by 32%. Read More »
Premier Partnership Lands Game-Changing International Growth Discover how a leading scheduling platform achieved a 56% increase in global sign-ups while reducing the cost per sign-up by 28%, driving significant international growth. Read More »
Bloomerang Success Story How Closed Loop helped Bloomerang create a 38% decrease in CPL & 122% increase in Live Demos through account restructure for machine learning. Read More »
3 Marketing Analytics Trends to Watch in 2025 Staying informed of the latest trends in marketing analytics is essential for success in digital advertising. Discover how media mix modeling, AI and data partnerships are shaping the industry today. Read More »
Why B2B Digital Advertisers Need a Video-First Content Strategy For B2B digital advertisers, video is no longer optional. Instead, it should be the foundation of your full-funnel ad strategy. Read More »
Maximizing ROI in Media Buying: An Agency’s Take on Negotiations Master the art of negotiating media buys to maximize ROI. Discover how strategic agencies align with brand goals and build strong vendor relationships to make every marketing dollar work smarter. Read More »
What B2B Marketers Need to Know About Advertising in the Upcoming Political Season The 2024 political season is gearing up to be one of the most significant in terms of advertising spend. B2B marketers must navigate this turbulent landscape with strategic precision. Read More »
Closed Loop Newsletter: Q2 2021 In this issue, we highlight our new Creative Strategy offerings, the impact of iOS14 and Google’s postponement of cookie removal to 2023. Read More »
Closed Loop Newsletter: Q1 2021 In this issue, we highlight our recent Ad Age Best Places to Work achievement, the importance of bidding on brand terms and landing page best practices. Read More »
Closed Loop Newsletter: Q4 2020 In this issue, we’ll discuss rising brand CPCs, the impact of political advertising on Facebook CPMs, how movement in social ads effects CTR and more. Read More »