Closed Loop Newsletter: Q1 2021

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In this issue, we highlight our recent Ad Age Best Places to Work achievement, the importance of bidding on brand terms and landing page best practices.

THE ROUND UP

AD AGE RECOGNIZES CLOSED LOOP AS BEST PLACE TO WORK

We’re so excited to announce that Closed Loop continues to be an employer of choice. Learn about our 4th consecutive win for Ad Age’s Best Places to Work and why our employees love to work with us.

TESTs, insights & discoveries

Brand terms and organic results in incremental lift

  • Wondering if you should run on brand terms? We recently conducted a test to measure the incremental traffic and purchases that arise when paid and organic search run together on brand terms as opposed to just organic search by itself.
  • The results showed a 39% increase in traffic, 75% increase in signups and 104% increase in combined paid  and organic purchases when paid ads ran on brand terms. Learn more about our recent test.

THE ART OF LANDING PAGES

  • Looking for landing page best practices? Even a small increase in conversion rate on a landing page leads to huge gains in performance. Button up your landing pages with our top recommendations.

FROM THE CLOSED LOOP BLOG

Browse our recently published thought leadership articles and resources.

The Facts: Facebook and Apple iOS14

Apple’s iOS 14 is coming, and it’s changing the way advertisers measure the performance of Facebook Ad Campaigns. Get the clear facts about the situation and how you should proceed with recommended steps.

PRO TIP

Learn expert tips from our Closed Loop team.

How to prepare your first-party data for pixel-less tracking

Step 1: Implement the Facebook Conversions API
Step 2: Optimize toward your own events
Step 3: Use email addresses, phone numbers, etc.
Step 4: Build customer data platforms to re-market and develop audiences

Learn more about the change to pixel-less tracking.

Sean Johnston
Sean Johnston

VP of Digital Advertising

WHAT'S CIRCLING AROUND

Explore our curated picks from the web for the latest digital advertising news.

STAY IN THE LOOP

Learn about the latest events, news and buzz with Closed Loop.

Upcoming news

[Webcast] PPC Town Hall: New Strategies for PPC Bid Management

Summary: Did you miss our live chat with industry experts on PPC Town Hall about PPC bid management in the automated world? Discover the innovative tactics savvy advertisers use to maximize campaign performance and efficiency.


Previous news

New Year, New Direction for Acclaimed Performance Marketing Agency

Summary: Get the latest scoop on the organizational changes and new hires to fuel rapid growth for Closed Loop’s B2B, SaaaS and e-Commerce clients.

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