THE ROUND UP
AD AGE RECOGNIZES CLOSED LOOP AS BEST PLACE TO WORK
We’re so excited to announce that Closed Loop continues to be an employer of choice. Learn about our 4th consecutive win for Ad Age’s Best Places to Work and why our employees love to work with us.
TESTs, insights & discoveries
Brand terms and organic results in incremental lift
- Wondering if you should run on brand terms? We recently conducted a test to measure the incremental traffic and purchases that arise when paid and organic search run together on brand terms as opposed to just organic search by itself.
- The results showed a 39% increase in traffic, 75% increase in signups and 104% increase in combined paid and organic purchases when paid ads ran on brand terms. Learn more about our recent test.
THE ART OF LANDING PAGES
- Looking for landing page best practices? Even a small increase in conversion rate on a landing page leads to huge gains in performance. Button up your landing pages with our top recommendations.
FROM THE CLOSED LOOP BLOG
Browse our recently published thought leadership articles and resources.
7 Digital Ad Trends in 2021 to Know
What’s next for PPC marketing and paid social in 2021? Here are the 7 digital ad trends in 2021 you should know, according to Closed Loop experts.
Your PPC Campaign Needs Less Leads, Not More
The age-old adage “less is more” remains true, even in digital advertising. Improving lead quality starts with lowering volume.
The Facts: Facebook and Apple iOS14
Apple’s iOS 14 is coming, and it’s changing the way advertisers measure the performance of Facebook Ad Campaigns. Get the clear facts about the situation and how you should proceed with recommended steps.
We Paused PPC Brand Bidding. Here’s What Happened Next!
Curious about whether if you should bid on brand terms? Learn why brand bidding for PPC might the incremental lift you’ve been waiting for.
Learn expert tips from our Closed Loop team.
How to prepare your first-party data for pixel-less tracking
Step 1: Implement the Facebook Conversions API
Step 2: Optimize toward your own events
Step 3: Use email addresses, phone numbers, etc.
Step 4: Build customer data platforms to re-market and develop audiences
Learn more about the change to pixel-less tracking.
WHAT'S CIRCLING AROUND
Explore our curated picks from the web for the latest digital advertising news.
STAY IN THE LOOP
Learn about the latest events, news and buzz with Closed Loop.
[Webcast] PPC Town Hall: New Strategies for PPC Bid Management
Summary: Did you miss our live chat with industry experts on PPC Town Hall about PPC bid management in the automated world? Discover the innovative tactics savvy advertisers use to maximize campaign performance and efficiency.
New Year, New Direction for Acclaimed Performance Marketing Agency
Summary: Get the latest scoop on the organizational changes and new hires to fuel rapid growth for Closed Loop’s B2B, SaaaS and e-Commerce clients.