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The Comprehensive Social Ad Creative Guide
Let’s be honest, it’s tough to keep track of the exhausting list of display ad formats that are available, given the constant updates from each platform. If you work in digital marketing, you know ...
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July 27, 2020
5 Common Mistakes in Full-Funnel Tracking
Data fuels smart marketing decisions. The more insights you gather about lead generation, the more you can continue optimizing your advertising. While it’s paramount to get a solid handle on digital ad tracking, it’s ...
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July 13, 2020
The Comprehensive Social Ad Creative Guide
Let’s be honest, it’s tough to keep track of the exhausting list of display ad formats that are available, given the constant updates from each platform. If you work in digital marketing, you know ...
Read More
May 15, 2020
COVID Sucks: Here’s How We’re Taking A Stand
I’ll be honest: I’m sick and tired of thinking about COVID. I’m sick of talking about it, sick of reading about it, sick of all the social media noise and conspiracy theories and negativity ...
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April 15, 2020
Webinar: Resurrect Your Demand And Pipeline Right Now
Hosted by Dan McGaw, this discussion will reveal what marketers, agencies, and product leaders are doing right now to address the shifting world we live in. Dan will be joined by Blueshift's Chief Growth ...
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April 13, 2020
A Simple Guide to Facebook’s Learning Phase
If you’ve been in the social advertising space for a while, you’re familiar with optimization and A/B testing. As social advertisers, it’s our job to find the best performing ad copy, creative, audience, etc, ...
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March 31, 2020
Digital Media Trends in light of COVID-19
Needless to say, there’s been a dramatic shift in online behavior over the last several weeks and marketers are quickly adapting. Across our own client portfolio, we’re seeing advertisers completely reworking messaging, promoting different ...
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