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Performance Max: Managing the Automated

Performance max has been met with skepticism due to its lack of control and data visibility. Here's how to manage the automated.

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Closed Loop Named to Ad Age’s Best Places To Work Shortlist… Again

Closed Loop has been named one of the Ad Age Best Places to Work 2023, an annual ranking of companies that lead the pack in...

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4 Tips to Build a Data-Centric Culture in Your Agency

Here's how to develop a creative reporting strategy for PPC to wow your clients and enable your creative team to do their best work.

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Responsive Search Ads: Finding Success & Optimization Opportunities

Responsive search ads have redefined the way advertisers test and write ads. Here's how to find success and optimization opportunities.

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Airbnb’s Search Marketing Shift: Should Advertisers Follow Suit?

With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.

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Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns

Evergreen PPC campaigns are worth your while. Continue benefitting from them long after you published them for the first time; here's how.

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On The Contrary Ep.2: International Growth & Expansion

Expanding into international markets doesn’t have to be as complex and challenging as many brands think. In this episode, we explore how the right strategy,...

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Closed Loop & Optmyzr Launch RSA Report Script

Advertisers may see RSA performance improvement by simply filling in the maximum number of assets. Here's the script we created with our friends at Optmyzr...

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5 Best Practices for Tracking Offline Conversions in Google Ads

Setting up offline conversions for the first time? Here's how to get started while avoiding volatility in your PPC campaigns.

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