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13 Effective Ways to Reduce Your Google Ads CPA

Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA.

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How Facebook Messenger Generates Cost-effective, Trackable Leads

Facebook Messenger and lead forms drive lead flow immune to the tracking woes caused by iOS 14.5. Here's how — with a step-by-step guide.

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Employee Spotlight - Caille O'Leary

Employee Spotlight: Caille O’Leary

Share on facebook Share on twitter Share on linkedin Share on email Meet CAILlE o’Leary Informed data empowers organizations to reach their goals.  Our Closed...

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The Hard Truth About Scaling: You Have to Ride the Wave

Short-term inefficiencies occur during testing and scaling. Here's why and how you can prep your team for the bumpy ride ahead to success.

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How to Bypass iOS 14 Tracking Issues on Facebook

IOS 14 tracking issues on Facebook have been challenging for advertisers. Discover two easy solutions for overcoming data discrepancies and event restrictions.

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What Are Display Ads: A Complete Guide for Digital Marketers

What are display ads? How do they work? How can you optimize them? Here's everything you need to know.

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Facebook iOS 14 Update Aftermath: 4 Issues & What To Do About Them

The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one.

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Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise

Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.

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Closed Loop Newsletter: Q2 2021

In this issue, we highlight our new Creative Strategy offerings, the impact of iOS14 and Google's postponement of cookie removal to 2023.

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