INSIDERS GUIDE TO DIGITAL ADVERTISING

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Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise

Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.

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Closed Loop Newsletter: Q2 2021

In this issue, we highlight our new Creative Strategy offerings, the impact of iOS14 and Google's postponement of cookie removal to 2023.

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Growth Blockers: 5 Ways Most Companies Limit Their Own Potential – Growth Blazers Session Recap

Are you limiting your brand's true growth potential? Most marketing struggles companies face are entirely internal. Here are five common ways B2B brands make it...

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3 Ways to Level Up Your First-Party Data – SMX Advanced Session Recap

A cookieless world is coming, and advertisers have to rely on first-party data for more sophisticated ad targeting and performance optimization. Discover three advanced strategies...

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Don’t Be Late to the Party: Google Delays Chrome Privacy Changes

Google announced its Chrome privacy changes will be postponed until 2023, but the pressure is still on. Here's how to prepare today.

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B2B Targeting on Facebook: Audiences & Tactics That Work

B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results.

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Why Top of Funnel Matters & How to Win Buy-in for It

Most companies reach an inflection point where it's vital to invest at the top of the funnel. If they don't, continued market share hangs in...

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How to Build a Effective Client-Agency Relationship

Want to know how to build an effective client-agency relationship? Here are the three things you should prioritize today.

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How Does Your B2B Growth Marketing Program Compare?

Savvy marketers navigate evolving landscapes, budget shifts, emerging technologies and changes in audience behavior. Take our quick B2B Advertiser Sophistication Self-Assessment to discover the bleeding-edge...

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