Google Marketing Live 2025: 4 Trends Advertisers Must Know
Google is doubling down on AI-first advertising strategies in 2025. Here are the four trends from Google Marketing Live that advertisers must act on.
As mobile technology continues to rise in popularity, it’s critical to target your audience where they are. Whether you want to scale your app or execute a growth strategy, our team is here to help you drive downloads, in-app events, revenue, lead generation and more.
Our customers achieve sustainable business success through our extensive, data-led approach. While many agencies focus on installs alone, we also optimize toward events throughout the entire user lifecycle. Delivering a customer experience that is always improving is our top priority.
Our skilled professionals work with multiple SDKs, marketing channels and app analytic platforms to help our clients connect their brand with highly targeted audiences that convert into loyal users.
Capabilities:
AI and machine learning have revolutionized digital advertising. But even the most sophisticated machine learning algorithms require human expertise to produce the best results. Our ad managers have in-depth training to understand and work with the machine learning algorithms that major ad platforms use today.
This includes:
We believe there is power in data transparency. So we built Forager. Forager is our proprietary data technology which aggregates data and surfaces the most granular data needed to optimize at every stage of the funnel.
This includes:
Testing is part of our DNA. We carefully test and continually optimize each part of your campaign.
Develop data-based testing hypothesis
& roadmap
Identify testing method: pre/post, A/B, holdout
or multivariate
Launch test &
monitor results
Use test insights to inform future tests
“I would highly recommend Closed Loop to anyone looking to get the most out of their campaigns – they are a shining star in what is becoming a crowded field of wanna-be’s.”
Lisa Tucker
Microfocus
Google is doubling down on AI-first advertising strategies in 2025. Here are the four trends from Google Marketing Live that advertisers must act on.
Closed Loop and Clover earned three Silver Telly Awards for the “Behind the Business” campaign, celebrating standout creative across CTV and digital.
Learn how leading CMOs are reframing marketing to speak the CFO’s language, drive predictable outcomes, and secure their budgets in 2025 and beyond.