In a highly collaborative effort, Clover and Closed Loop developed a full-funnel paid media strategy to capture the massive opportunity. By syncing front-end and back-end metrics, leveraging machine learning for paid search, restructuring Facebook campaigns, and implementing a pay-per-lead program on review sites, Clover saw an incredible 735% increase in leads over a 12 month period.
As a result of the collaborative effort, Clover not only experienced a skyrocketing effect in lead generation and brand awareness, but also the continued reassurance of a paid media infrastructure that drives efficiency, testing and optimization for their customer’s evolving needs. With an agile strategy and trusted partner, they are now empowered to adapt to external environments, launch new product offerings and confidently scale.