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Case Study
High-Touch Collaboration Skyrockets Lead Generation
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%
increase in leads
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%
decrease in CPL
0
%
increase in spend
Background
Clover is a leading integrated point-of-sale platform, providing seamless customer-merchant interactions for hundreds of thousands of small and medium-sized businesses. Clover provides next-generation payment services to Fiserv, one of the world’s largest financial service providers with over USD $2.2 trillion processing volume.
Their mission is to create the largest open architecture operating system for commerce-enabling solutions and applications for business owners.
Services & Platforms
GOALS
Primarily supported by partner sales, in 2018 Clover started offering its POS systems direct through its website. To prove viability of the channel, Clover needed to rapidly scale their efforts in attracting new customers and increasing online sales. Their existing demand generation efforts had stalled but they knew there was a massive opportunity to increase their market share through digital advertising.
Clover turned to Closed Loop, a trusted partner in paid media management, to identify growth opportunities to carve its stake in the POS competitive landscape.
STRATEGY
In a highly collaborative effort, Clover and Closed Loop developed a full-funnel paid media strategy to capture the massive opportunity. By syncing front-end and back-end metrics, leveraging machine learning for paid search, restructuring Facebook campaigns, and implementing a pay-per-lead program on review sites, Clover saw an incredible 735% increase in leads over a 12 month period.
As a result of the collaborative effort, Clover not only experienced a skyrocketing effect in lead generation and brand awareness, but also the continued reassurance of a paid media infrastructure that drives efficiency, testing and optimization for their customer’s evolving needs. With an agile strategy and trusted partner, they are now empowered to adapt to external environments, launch new product offerings and confidently scale.
RESULTS
735%
increase in leads
55%
decrease in CPL
271%
increase in spend
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