Up Your Game: Visualize Performance by Geography Using a map to graph your geographic data can help reveal useful performance trends that will inform your marketing strategies and improve efficiency. Read More »
Structure Fundamentals: Break Out Campaigns by Device Type Create separate dedicated campaigns that target ads based on Device Type. Read More »
Supertargeting: Add a Remarketing Bid Modifier on All Campaigns Add a bid modifier to all of your existing Search and Display campaigns in order to increase visibility of your ad for users who happen to be on your remarketing list. Read More »
Hypertargeting: Remarketing + Search How to create a standalone campaign that layers “remarketing only” on high volume keywords that would otherwise suck up all your budget. Read More »