Google Marketing Live 2022: What You Need to Know Google Marketing Live unveiled many updates for its ad products. Here’s a recap of the event with key takeaways for advertisers and brands. Read More »
3 Tactics to Assist Google’s Paid Search Automation Efforts Google’s automation can only be as good as the data it receives. Here are 3 tactics to help drive quality data to empower automation. Read More »
Google Ads: 6 Forgotten Tools That Boost Campaign Efficiency Keeping up with Google Ads can feel like binging a bad reality show. Here are six not-so-new features you should implement today to drive campaign efficiency. Read More »
Don’t Be Late to the Party: Google Delays Chrome Privacy Changes Google announced its Chrome privacy changes will be postponed until 2023, but the pressure is still on. Here’s how to prepare today. Read More »
We Paused PPC Brand Bidding. Here’s What Happened Next! Curious about whether if you should bid on brand terms? Learn why brand bidding for PPC might the incremental lift you’ve been waiting for. Read More »
5 Common Mistakes in Full-Funnel Tracking Tracking ads through your CRM system can unlock massive growth opportunities. Don’t run into trouble by avoiding these five common mistakes. Read More »