Don’t Be Late to the Party: Google Delays Chrome Privacy Changes
Google announced its Chrome privacy changes will be postponed until 2023, but the pressure is still on. Here’s how to prepare today.
Google announced its Chrome privacy changes will be postponed until 2023, but the pressure is still on. Here’s how to prepare today.
Curious about whether if you should bid on brand terms? Learn why brand bidding for PPC might the incremental lift you’ve been waiting for.
Tracking ads through your CRM system can unlock massive growth opportunities. Don’t run into trouble by avoiding these five common mistakes.
Needless to say, there’s been a dramatic shift in online behavior over the last several weeks and marketers are quickly adapting. But where to focus efforts in this new reality? With so many changes happening so quickly, what should advertisers do?
Most people are aware of how powerful audience targeting can be already. At Closed Loop, we’ve seen massive increases in ROI and lead volume from layering audience targeting on to our clients’ campaigns. But we’ve also realized how powerful it can be to exclude certain audience targets as well. That type of inverse thinking doesn’t come naturally to most of us.
Tune in to a recent webinar by Lance Loveday where he shows you how to leverage the latest online advertising technologies and to develop a