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AI is the focus for Google in 2023. Get the full skinny on the major themes and announcements during this year’s Google Marketing Live event.

Performance Max is here to stay. Get our agency POV on how e-commerce brands should navigate the landscape as Google continues its investment.

Outside of audience targeting and bid optimization, here’s how advertisers can leverage machine learning to enhance the creative process.

Thinking about pausing bidding on branded keywords? Learn about the opportunity loss brands may face in the long-term.

With SaaS PPC, there’s no one-size-fits-all solution. However, check out these recommendations to ensure your account is built to last.

Performance max has been met with skepticism due to its lack of control and data visibility. Here’s how to manage the automated.