Running campaigns without Offline Conversion Tracking is like fishing blind—uncertain and inefficient. Learn how OCT connects CRM data to ad platforms, helping CMOs optimize for real business impact, from quality leads to closed deals.
From full-funnel advertising to B2B influencers, discover the digital advertising strategies CMOs need to create winning digital marketing campaigns that drive revenue and business growth.
Learn how campaign consolidation can boost your Google Ads performance by leveraging smart bidding, broader structures and machine learning for more effective optimization
AI is again the focus of this year’s Google Marketing Live event. Discover the key takeaways and the latest innovations transforming media, creative and measurement.
Generative AI is a game-changer in productivity. Here’s how to use it in PPC to stay ahead of the curve.
Top of funnel marketing drives leads and sales, but conversions aren’t an immediate goal. Learn how to adjust and make the mindset shift from direct response.