
Google Marketing Live 2025: 4 Trends Advertisers Must Know
Google is doubling down on AI-first advertising strategies in 2025. Here are the four trends from Google Marketing Live that advertisers must act on.
With so many options, it’s not always easy to know where to start or focus your budget to capture quality leads. Companies need to understand where they fit in, what kind of ads resonate with their target audiences, and how their resources can achieve results.
Having a partner with a digital, direct-response mindset coupled with accountability and transparency is critical to executing a full-funnel advertising strategy.
We help clients navigate these new mediums strategic insight, vendor management, comprehensive tracking solutions, detailed targeting, audience management, continuous optimization and more.
Capabilities:
“Closed Loop not only kept costs under control while aggressively expanding our international campaigns and keyword coverage, they exceeded our expectations for the growth we would be able to achieve. I highly recommend them not just for their expertise at paid search, but the open, collaborative approach they use to work with us.”
PATRICK MORAN
New Relic
Google is doubling down on AI-first advertising strategies in 2025. Here are the four trends from Google Marketing Live that advertisers must act on.
Closed Loop and Clover earned three Silver Telly Awards for the “Behind the Business” campaign, celebrating standout creative across CTV and digital.
Learn how leading CMOs are reframing marketing to speak the CFO’s language, drive predictable outcomes, and secure their budgets in 2025 and beyond.
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