IOS 14 tracking issues on Facebook have been challenging for advertisers. Discover two easy solutions for overcoming data discrepancies and event restrictions.
Most people are aware of how powerful audience targeting can be already. At Closed Loop, we’ve seen massive increases in ROI and lead volume from layering audience targeting on to our clients’ campaigns. But we’ve also realized how powerful it can be to exclude certain audience targets as well. That type of inverse thinking doesn’t come naturally to most of us.