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February 9, 2017

Supertargeting: Add a Remarketing Bid Modifier on All Campaigns

Level: Advanced By: Sara Will | Director of Search Engine Marketing The Idea Add a bid modifier to all of your existing Search and Display campaigns in order to increase visibility of your ad ...
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February 2, 2017

Advanced Pro Tip: Hypertargeting – Remarketing + Search

Level: Advanced By: Sara Will | Director of Search Engine Marketing The Idea Create a standalone campaign which layers “remarketing only” on high volume keywords that would otherwise suck up all your budget. Impact ...
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