Showing Results for:Targeting

March 26, 2020

6 Audiences You Should Exclude from PPC Advertising

Most people are aware of how powerful audience targeting can be already. At Closed Loop, we've seen massive increases in ROI and lead volume from layering audience targeting on to our clients' campaigns. But ...
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February 9, 2017

Supertargeting: Add a Remarketing Bid Modifier on All Campaigns

Level: Advanced By: Sara Will | Director of Search Engine Marketing The Idea Add a bid modifier to all of your existing Search and Display campaigns in order to increase visibility of your ad ...
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February 2, 2017

Advanced Pro Tip: Hypertargeting – Remarketing + Search

Level: Advanced By: Sara Will | Director of Search Engine Marketing The Idea Create a standalone campaign which layers “remarketing only” on high volume keywords that would otherwise suck up all your budget. Impact ...
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