Recap: Google Marketing Live 2023 Themes & Announcements AI is the focus for Google in 2023. Get the full skinny on the major themes and announcements during this year’s Google Marketing Live event. Read More »
Responsive Search Ads: Finding Success & Optimization Opportunities Responsive search ads have redefined the way advertisers test and write ads. Here’s how to find success and optimization opportunities. Read More »
Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns Evergreen PPC campaigns are worth your while. Continue benefitting from them long after you published them for the first time; here’s how. Read More »
Closed Loop & Optmyzr Launch RSA Report Script Advertisers may see RSA performance improvement by simply filling in the maximum number of assets. Here’s the script we created with our friends at Optmyzr to do just that. Read More »
5 Best Practices for Tracking Offline Conversions in Google Ads Setting up offline conversions for the first time? Here’s how to get started while avoiding volatility in your PPC campaigns. Read More »
How to Create, Analyze and Optimize Dynamic Search Ads Learn how to analyze the performance of Dynamic Search Ads, control ad copy and optimize for quality conversions. Read More »