In today’s competitive market, your brand needs to be not only seen but trusted and remembered to make conversions possible. So getting in front of the right audience with the right message at the right time is more critical than ever. The solution is simple —programmatic advertising.
While programmatic and display campaigns can often feel like a money pit, our growth team optimizes media spend by focusing on effective targeting and metrics that matter.
Reach the right audience with precise targeting across a massive inventory of high-quality ad networks, exchanges and publishers. From video to display to native, we leverage the best practices and ad formats for your continued success. We take the guesswork out of advertising by using real-time data and bidding strategies to deliver more efficient, effective campaigns.
For larger buys or very niche audiences, our experienced strategists are equipped to work with direct and negotiated media programs.
Next, we instrument full funnel tracking to provide the granular data needed to optimize at every stage of the funnel.
With clear visibility into full funnel performance including brand lift, we’ll allocate your budget to the best performing networks and negotiate the best price for direct buys.
Upon launch of your campaigns, we’ll carefully test and continually optimize each part of your campaign.
Closed Loop created an ABM strategy using Programmatic Display, Video, LinkedIn and Content Syndication across 11 different media platforms.
A combination of video, newsletter, banner ads, text ads and sponsored content targeted users based upon company names, behavioral, intent and contextual signals.
Content syndication leads
Companies engaged with video & display ads
View Rate for in-stream video ad units