Display, Native & Programmatic

Unlock new channels of growth

In today’s competitive market, your brand needs to be not only seen but trusted and remembered to make conversions possible. So getting in front of the right audience with the right message at the right time is more critical than ever. The solution is simple —programmatic advertising.

While programmatic and display campaigns can often feel like a money pit, our growth team optimizes media spend by focusing on effective targeting and metrics that matter.

Maximize reach with programmatic

Reach the right audience with precise targeting across a massive inventory of high-quality ad networks, exchanges and publishers. From video to display to native, we leverage the best practices and ad formats for your continued success. We take the guesswork out of advertising by using real-time data and bidding strategies to deliver more efficient, effective campaigns.

For larger buys or very niche audiences, our experienced strategists are equipped to work with direct and negotiated media programs.

Our Display Engagements Include:

Comprehensive Media Plan Development

After reviewing your goals and objectives, we’ll create a comprehensive media plan to reach the right audience at the right time.
  • Initial audit of existing ad campaigns
  • Competitive review & insights
  • Media strategy & plan development
  • Budget recommendation

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Full-funnel Tracking

Next, we instrument full funnel tracking to provide the granular data needed to optimize at every stage of the funnel.

  • Initial tracking review against best in class advertisers
  • Instrument full funnel tracking
  • Blend front end & back end (CRM) data using Forager technology
  • Provide Tableau Online license to view and interact with your full funnel results
  • Leverage Google Marketing Platform for ad serving, management and attribution

Vendor & Budget Management

With clear visibility into full funnel performance including brand lift, we’ll allocate your budget to the best performing networks and negotiate the best price for direct buys.

  • Transparency into budget allocation & spend pacing
  • Budget recommendations and management
  • Pricing negotiations for direct buys

Ongoing Management, Testing & Optimization

Upon launch of your campaigns, we’ll carefully test and continually optimize each part of your campaign.

  • Cross channel budget management and recommendations
  • Creative & message strategy and testing
  • Audience strategy, creation and segmentation
  • Landing page recommendations & testing
  • Incrementality testing
  • Media mix analysis & optimization
  • Brand safety exclusions

Case Study

ABM AD STRATEGY TO SUPPORT ABM SALES STRATEGY
Client Goals
Our Strategy

Closed Loop created an ABM strategy using Programmatic Display, Video, LinkedIn and Content Syndication across 11 different media platforms.

A combination of video, newsletter, banner ads, text ads and sponsored content targeted users based upon company names, behavioral, intent and contextual signals.

Results

+22K

Content syndication leads

+1.7K

Companies engaged with video & display ads

60%

View Rate for in-stream video ad units 

“How does working with CLM compare to working with most agencies? It's like the difference between shooting a bullet and throwing it.

The business impact of their thinking is much stronger.”
Matt Lerner
PayPal

Display Posts

Platforms

Ready to Unlock Your Potential?
Get In Touch to Learn How