Making the Mindset Shift from Direct Response to Top of Funnel Marketing
Top of funnel marketing drives leads and sales, but conversions aren’t an immediate goal. Learn how to adjust and make the mindset shift from direct response.
Whether you’re trying to reach a niche audience, build brand awareness, capture leads, or drive sales, our media experts will develop a comprehensive, full-funnel paid social strategy to accomplish your unique business goals.
Increase ROI and brand awareness across multiple social platforms by employing the right creative, budget, account structures, ad formats and audience targeting to make an impact today. Meet your leads where they are by executing strategic paid social programs that attract and engage them throughout their customer journey.
Our world-class team is Facebook Blueprint certified with strong expertise in Twitter, LinkedIn and more. Take comfort knowing that our specialists have a pulse on where your audience is today and where they might be next.
Capabilities:
You may know your audience, but do you know how to reach them? Do you know what creative resonates best? Our data driven, audience first approach to social media ensures you find your audience, the right audience, wherever they may be.
We believe there is power in data transparency. So, we built Forager. Forager is our proprietary data technology which aggregates data and surfaces the most granular data needed to optimize at every stage of the funnel.
This includes:
Testing is part of our DNA. We carefully test and continually optimize each part of your campaign.
Develop data-based testing hypothesis
& roadmap
Identify testing method: pre/post, A/B, holdout
or multivariate
Launch test &
monitor results
Use test insights to inform future tests
“Closed Loop knows more about how to get the most out of PPC campaigns than any agency I’ve ever dealt with. They consistently drive more leads at a better return on investment.”
SHARON TANIGUCHI
Mcafee
Top of funnel marketing drives leads and sales, but conversions aren’t an immediate goal. Learn how to adjust and make the mindset shift from direct response.
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