Shopping Ads

Whether through Standard Shopping campaigns on Google and Microsoft, Smart Shopping campaigns on Google (soon to be rolled into Performance Max campaigns), or Facebook Dynamic Ads, we carefully test and optimize each part of your Shopping program. We’ll roll out a Shopping strategy that fits your business needs, whether it’s new vs. returning customers or separating products by margin, profitability, product category, new products or lifetime value in order to help you reach your goals.

Our Shopping Ads Engagements Include:

Comprehensive Advertising Audit

An in-depth audit of your existing digital accounts as well as a competitive review will help us craft the right strategy for you.

  • Initial audit of existing ad campaigns
  • Competitive review & insights
  • Media strategy & plan development
  • Budget recommendation

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Feed Management & Optimization

  • Partnership with a premier feed management provider to list, syndicate and ensure compliance across all channels
  • Strategic guidance on edits to feed attributes in order to uplevel performance 
  • Utilize all available custom labels in order to allow for as many options as possible in campaign segmentation
  • Detailed reporting on products & categories to inform optimization decisions

Ongoing Management, Testing & Optimization

Upon launch of your campaigns, we’ll carefully test and continually optimize each part of your campaign.

  • Cross-channel budget management and recommendations
  • Audience strategy
  • Bid strategy testing & management
  • Creative recommendations to ensure products stand out among the competition
  • Incrementality testing
  • Media mix analysis & optimization
  • Use of search query insights from Standard Shopping campaigns to drive keyword strategy across Non-Brand search 

Above & Beyond

And we won’t stop there. Our expert ad managers will also go above and beyond to make sure you’re getting best-in-class results.

  • Ongoing competitive insights
  • Advanced audience segmentation including providing access to 3rd party audiences through Oracle & other partners.
  • Participating in new product betas across all shopping channels
  • Executive summits with Search Engine Partners
  • Access to VIP Client Events

Case Study

AUDIENCE-FIRST APPROACH DOUBLES REVENUE GOALS
Client Goals

To continue inspiring the next great adventure for customers, Huckberry partnered with Closed Loop to revamp its campaign structure, expand reach and drive profitable sales.

Our Strategy
Results

41%

increase in revenue

20%

increase in new customers

"Working with Closed Loop has been a dream come true! I have participated in many similar projects and Closed Loop's professionalism, organized approach, responsiveness, and sheer design talent are all quite impressive."
Rebecca Ramme
Lumens.com

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