Myth Busted: B2B Buyers Will Convert After Hours
The myth: B2B buyers aren’t active on nights and weekends. The reality: the always-on nature of modern business means B2B buyers are ready to convert at any time.
The myth: B2B buyers aren’t active on nights and weekends. The reality: the always-on nature of modern business means B2B buyers are ready to convert at any time.
Reverse engineer your competitors’ strategies to learn what works and gain a competitive advantage.
You can use remarketing to target ads to users on a sequential basis.
Most B2B marketers agree that quality matters more than sheer lead volume—but what defines a “qualified lead” is often up for debate. Based on our experience, the real challenge lies in getting it right.
Create separate dedicated campaigns that target ads based on Device Type.
Add a bid modifier to all of your existing Search and Display campaigns in order to increase visibility of your ad for users who happen to be on your remarketing list.