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Why B2B Digital Advertisers Need a Video-First Content Strategy
For B2B digital advertisers, video is no longer optional. Instead, it should be the foundation of your full-funnel ad strategy.
You can use remarketing to target ads to users on a sequential basis.
This tactic produces a smaller lift (maybe a 5-10% lift in overall conversions) but is still worth pursuing when the circumstances below are met.
Remarketing can be used not just to target people based on their past behavior, but also based on the ads that have been served previously. Target ads to appear on a sequential basis to move users through a progression of offers or through the sales cycle.
This really only makes sense if you have multiple ads/offers in some logical progression
While no single tip or tactic is going to be a silver bullet, the cumulative impact of multiple tactics can ultimately make a huge difference and help you gain a competitive advantage. Here at Closed Loop, we believe success is about doing 1000 little things right and then keep them optimized at all times to ensure optimal results. We excel at this.
If you’re spending more than $30K/mo on digital advertising and wondering if you could be getting better ROI contact us for a free audit that is guaranteed to make you think differently about your campaigns.
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For B2B digital advertisers, video is no longer optional. Instead, it should be the foundation of your full-funnel ad strategy.
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