Google Analytics 4: 3 Metrics You Should Know To Optimize Google Ads
The mandated switch to Google Analytics 4 is coming. Here are three metrics marketers should know to drive impact when optimizing Google Ads
The mandated switch to Google Analytics 4 is coming. Here are three metrics marketers should know to drive impact when optimizing Google Ads
Meta Advantage and Advantage+ help advertisers drive and sustain campaign performance. Here’s everything you need to know about Meta Ads automation.
Are your paid media campaigns stagnating? It’s time to look inward. Here are three instances when your organizational structure is to blame.
The future of Twitter is uncertain amid Elon Musk’s acquisition. Here’s what brands should consider when advertising on Twitter.
Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue in advertising.
Brands need to be where their customers are. And CTV is teeming with opportunities. Get The Ultimate Guide to Breaking Into CTV.