Facebook Messenger and lead forms drive lead flow immune to the tracking woes caused by iOS 14.5. Here’s how — with a step-by-step guide.
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one.
B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results.
With Apple’s pending iOS 14 updates and the removal of IFDA, advertisers no longer have reliable, built-in tracking capabilities. Here’s how to prepare for aggregated event measurement in Facebook.