Google Smart Bidding – Is It Worth It? Share on facebook Share on twitter Share on linkedin Share on email Historically, optimizing to reach an ROI goal required a systematic approach to bidding Read More »
Stop Wasting Your Digital Advertising Ad Spend: Making Manual Bid Adjustments Share on facebook Share on twitter Share on linkedin Share on email In this post Bid management for search has evolved substantially over the last Read More »
Innovate the Way You Manage Facebook Ad Frequency Share on facebook Share on twitter Share on linkedin Share on email If you spend any time on Facebook, you know how annoying it can Read More »
It’s Okay: Monitor Competitor Campaigns & Content Themes to Help Inform Ad Strategy Reverse engineer your competitors’ strategies to learn what works and gain a competitive advantage. Read More »
Use Remarketing to Serve Sequential Messaging You can use remarketing to target ads to users on a sequential basis. Read More »
Structure Fundamentals: Break Out Campaigns by Device Type Create separate dedicated campaigns that target ads based on Device Type. Read More »