John Evans
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95% of your buyers aren’t ready to purchase today. If your strategy only targets the 5% in-market, you’re ignoring the majority of your buyers.. Here’s how to fix that with full-funnel planning.
Marketing leaders can no longer stop at MQLs. CMOs who align their teams around revenue, and run through the finish line, own the growth narrative, earn influence in the boardroom and build marketing engines that drive pipeline, not just leads.
Fragmented teams. Misaligned goals. Disconnected campaigns. It’s costing more than performance. It’s costing control. Now is the time to consolidate, align and reclaim your paid media strategy.