High-Speed Internet Provider Boosts Sales Efficiency With Reach Optimization Learn how a high-speed internet provider increased sales by 55% and cut costs by 50% using reach optimization in Meta advertising. Read More »
Full-Funnel Strategy Achieves Record Growth Discover how a full-funnel strategy, strategic media management and channel diversification increased subscriptions by 32%. Read More »
Premier Partnership Lands Game-Changing International Growth Discover how a leading scheduling platform achieved a 56% increase in global sign-ups while reducing the cost per sign-up by 28%, driving significant international growth. Read More »
Bloomerang Success Story How Closed Loop helped Bloomerang create a 38% decrease in CPL & 122% increase in Live Demos through account restructure for machine learning. Read More »
3 Marketing Analytics Trends to Watch in 2025 Staying informed of the latest trends in marketing analytics is essential for success in digital advertising. Discover how media mix modeling, AI and data partnerships are shaping the industry today. Read More »
Why B2B Digital Advertisers Need a Video-First Content Strategy For B2B digital advertisers, video is no longer optional. Instead, it should be the foundation of your full-funnel ad strategy. Read More »
Maximizing ROI in Media Buying: An Agency’s Take on Negotiations Master the art of negotiating media buys to maximize ROI. Discover how strategic agencies align with brand goals and build strong vendor relationships to make every marketing dollar work smarter. Read More »
What B2B Marketers Need to Know About Advertising in the Upcoming Political Season The 2024 political season is gearing up to be one of the most significant in terms of advertising spend. B2B marketers must navigate this turbulent landscape with strategic precision. Read More »
Tips for Top-Performing Brand Awareness Campaigns on Facebook Ads TOFU campaigns are critical for long-term marketing success. Learn how to use Facebook brand awareness campaigns to drive optimal results. Read More »
How Impression-Based KPIs Drive Campaign Performance Impression-based KPIs are a must when optimizing top-of-funnel advertising. Discover how to measure their influence to drive performance. Read More »
Why Top of Funnel Matters & How to Win Buy-in for It Most companies reach an inflection point where it’s vital to invest at the top of the funnel. If they don’t, continued market share hangs in the balance. Read More »