The Budget’s on the Line. How CMOs Are Winning the CFO Conversation
Learn how leading CMOs are reframing marketing to speak the CFO’s language, drive predictable outcomes, and secure their budgets in 2025 and beyond.
Sara Will
Reduced CPA by 4x and visibility on keywords we otherwise couldn’t have afforded.
We all have some expensive high-volume keywords we’d like to appear on, but we can’t without busting the budget. This tip lets you show up at least *some* of the time for those keywords.
The idea is to only serve ads when people meet two conditions:
Because of the very tight targeting and relatively small audience being touched, the conversion volume on these campaigns is never going to be huge. But it can be enough to make a difference if the conditions below are met.
While no single tip or tactic is going to be a silver bullet, the cumulative impact of multiple tactics can ultimately make a huge difference and help you gain a competitive advantage. Here at Closed Loop, we believe success is about doing 1000 little things right and then keep them optimized at all times to ensure optimal results. We excel at this.
If you’re spending more than $30K/mo on digital advertising and wondering if you could be getting better ROI contact us for a free audit that is guaranteed to make you think differently about your campaigns.
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