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Airbnb’s Search Marketing Shift: Should Advertisers Follow Suit?
With CPCs rising across performance media channels, is it worth following Airbnb’s shift from PPC to brand marketing? Here’s what to consider.
With CPCs rising across performance media channels, is it worth following Airbnb’s shift from PPC to brand marketing? Here’s what to consider.
Evergreen PPC campaigns are worth your while. Continue benefitting from them long after you published them for the first time; here’s how.
Expanding into international markets doesn’t have to be as complex and challenging as many brands think. In this episode, we explore how the right strategy, tools and partners can drive international campaign success, despite conventional thinking.
Setting up offline conversions for the first time? Here’s how to get started while avoiding volatility in your PPC campaigns.
The mandated switch to Google Analytics 4 is coming. Here are three metrics marketers should know to drive impact when optimizing Google Ads
Meta Advantage and Advantage+ help advertisers drive and sustain campaign performance. Here’s everything you need to know about Meta Ads automation.
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