Closed Loop immediately implemented granular tracking to monitor various customer events at the campaign, ad group, device type, keyword, and ad level. Using Forager, its marketing analytics platform, Closed Loop then blended ad platform data with Harvest’s internal database to provide insight into every stage of Harvest’s sales funnel – free trials, demos, sales, and LTV. With visibility into the entire customer journey, Closed Loop was able to optimize the campaigns to maximize LTV while balancing the need to keep trials coming into the top of the funnel.