13 Effective Ways to Reduce Your Google Ads CPA
Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA.
Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA.
Facebook Messenger and lead forms drive lead flow immune to the tracking woes caused by iOS 14.5. Here’s how — with a step-by-step guide.
IOS 14 tracking issues on Facebook have been challenging for advertisers. Discover two easy solutions for overcoming data discrepancies and event restrictions.
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one.
B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results.
With Apple’s pending iOS 14 updates and the removal of IFDA, advertisers no longer have reliable, built-in tracking capabilities. Here’s how to prepare for aggregated event measurement in Facebook.