Performance Max: Managing the Automated
Performance max has been met with skepticism due to its lack of control and data visibility. Here’s how to manage the automated.
Performance max has been met with skepticism due to its lack of control and data visibility. Here’s how to manage the automated.
Discover how your paid search campaigns can capture more B2B enterprise-level customers with the right content, tracking and measurement tactics.
Closed Loop is honored to be named one of Ad Age’s Best Places to Work 2023! This marks our sixth consecutive year as a top employer, recognized for our pay, benefits, culture, and leadership. Learn more about what sets us apart.
Here’s how to develop a creative reporting strategy for PPC to wow your clients and enable your creative team to do their best work.
Responsive search ads have redefined the way advertisers test and write ads. Here’s how to find success and optimization opportunities.
With CPCs rising across performance media channels, is it worth following Airbnb’s shift from PPC to brand marketing? Here’s what to consider.