Recap: Google Marketing Live 2023 Themes & Announcements
AI is the focus for Google in 2023. Get the full skinny on the major themes and announcements during this year’s Google Marketing Live event.
AI is the focus for Google in 2023. Get the full skinny on the major themes and announcements during this year’s Google Marketing Live event.
Performance Max is here to stay. Get our agency POV on how e-commerce brands should navigate the landscape as Google continues its investment.
Responsive search ads have redefined the way advertisers test and write ads. Here’s how to find success and optimization opportunities.
Advertisers may see RSA performance improvement by simply filling in the maximum number of assets. Here’s the script we created with our friends at Optmyzr to do just that.
Setting up offline conversion tracking takes effort, but it’s worth the reward. Learn how to implement OCT, accurate conversion data and the right bid strategies to drive return on investment.
Google Marketing Live unveiled many updates for its ad products. Here’s a recap of the event with key takeaways for advertisers and brands.