4 New Rules for PPC Ad Creative Outside of audience targeting and bid optimization, here’s how advertisers can leverage machine learning to enhance the creative process. Read More »
The Hard Truth About Scaling: You Have to Ride the Wave Short-term inefficiencies occur during testing and scaling. Here’s why and how you can prep your team for the bumpy ride ahead to success. Read More »
Your PPC Campaign Needs Less Leads, Not More The age-old adage “less is more” remains true, even in digital advertising. Improving lead quality starts with lowering volume. Read More »
Google Marketing Live: More Control Over Machine Learning Share on facebook Share on twitter Share on linkedin Share on email Without a doubt, Google made many exciting announcements this week at Google Marketing Read More »