Google Analytics 4: 3 Metrics You Should Know To Optimize Google Ads The mandated switch to Google Analytics 4 is coming. Here are three metrics marketers should know to drive impact when optimizing Google Ads Read More »
Agency POV: Should Brands Stop Advertising on Twitter? The future of Twitter is uncertain amid Elon Musk’s acquisition. Here’s what brands should consider when advertising on Twitter. Read More »
The Future of PPC: 5 Google Clues That Tell Us Everything Want a hint at what Google has for the future of PPC? Here are 5 predictions you should know. Read More »
Google Marketing Live 2022: What You Need to Know Google Marketing Live unveiled many updates for its ad products. Here’s a recap of the event with key takeaways for advertisers and brands. Read More »
7 Digital Ad Trends in 2021 to Know What’s next for PPC marketing and paid social in 2021? Here are the 7 digital ad trends in 2021 you should know, according to Closed Loop experts. Read More »