Myth Busted: B2B Buyers Will Convert After Hours
The myth: B2B buyers aren’t active on nights and weekends. The reality: the always-on nature of modern business means B2B buyers are ready to convert at any time.
The myth: B2B buyers aren’t active on nights and weekends. The reality: the always-on nature of modern business means B2B buyers are ready to convert at any time.
Most B2B marketers agree that quality matters more than sheer lead volume—but what defines a “qualified lead” is often up for debate. Based on our experience, the real challenge lies in getting it right.