Showing Results for:B2B

April 29, 2021

How Does Your B2B Growth Marketing Program Compare?

In this post Share on facebook Share on twitter Share on linkedin Share on email B2B digital advertising is a highly competitive industry and will be so for the foreseeable future. In a world ...
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March 3, 2020

Winning Business Through Nurture

Yesterday I had the pleasure of helping pitch an amazing company in an industry with a growth curve that looks more vertical day after day. No question - if they play their cards right, ...
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May 13, 2019

Boost Conversion Rates with Marketo Smart Lists

At Closed Loop, the majority of our clients are also Marketo clients. If you’re not familiar, Marketo is a marketing automation platform, and one of the primary toolkits B2B marketers use across the globe. ...
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August 6, 2018

5 Guidelines For Creating Effective Digital Advertising Ads

Digital ad spend is expected to contribute to 50% of all ad sales in 2018. Marketers are allocating more and more of their budget towards digital advertising for one key reason – it works. ...
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November 3, 2017

Myth Busted: B2B Buyers Will Convert After Hours

Level: Intermediate By: Amanda Evans | Chief Advertising Officer The Idea The myth: B2B buyers aren’t active on nights and weekends. The reality: the always-on nature of modern business means B2B buyers are ready to ...
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July 20, 2017

The Exponential Advertiser’s Guide to Tracking, Measuring & Analyzing B2B Campaigns

Most B2B marketers will tell you that purely driving gross lead volume isn’t enough and that the main focus of demand generation efforts should be on driving qualified leads. But our experience has shown there’s a lot ...
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