myFICO is the consumer division of FICO, launched in 2001 to help consumers get their FICO® Score directly from the people that make the FICO Score. myFICO enables consumers to monitor their credit & identity to help achieve their financial goals.
myFICO came to Closed Loop looking to increase their overall revenue from paid search while also improving profitability on campaigns. Non-Brand terms, in particular, were losing money and the campaigns were too reliant on brand terms.
Using Forager, Closed Loop was able to blend myFICO’s lifetime value data with original ad source data to reveal where there were opportunities for growth as well as improvements for efficiency. The Closed Loop team went to work restructuring the campaigns to provide better control over budget, optimize the use of match types and keyword selection, and reinforce searchers’ intent in the ad copy.
increase in revenue
increase in profitability
increase in conversion rate
Audience-first Approach Doubles Revenue Goals for Huckberry: How Huckberry partnered with Closed Loop to create a 41% increase in revenue and 20% increase in new customers with a comprehensive, audience-first strategy across Google Search, Shopping, Video and Display advertising.
Using Google export partnership for international expansion: How Closed Loop helped Netskope to create a 292% increase in international opportunities YoY and a 20% increase in international contribution to total opportunities YoY with localized media campaigns across Google, Microsoft, LinkedIn, Facebook, Twitter, and Terminus.
High-Touch Collaboration Skyrockets Lead Generation for Clover: How Clover partnered with Closed Loop to create a 735% increase in leads and 55% decrease in CPL with a full-funnel paid media strategy to capture massive opportunity.
Optimized Targeting Generates High-Quality Leads for Corporate Visions: How we achieved +2X ROI from LinkedIn ad campaigns in 2018 and 116% increase in MQLs year-over-year.
