Corporate Visions Case Study
Optimized Targeting Generates High-Quality Leads for Corporate Visions: How we achieved +2X ROI from LinkedIn ad campaigns in 2018 and 116% increase in MQLs year-over-year.
Case Study
Remarkable Results & Cost Efficiency through LinkedIn Marketing
0
X
pipeline value on investment
0
%
lower cost per inquiry
0
%
lower cost per opportunity
Background
Jobvite offers the industry’s only candidate-centric recruiting platform. The full-funnel solution, including CRM, recruitment marketing, ATS, texting, and onboarding, is designed to create remarkable candidate experiences by engaging at every touchpoint from the first time they land on your career website to their first day on the job.
GOALS
Jobvite needed to increase marketing qualified leads from a distinct professional cohort without an increase in their overall budget. Pinpoint targeting was required to ensure there would be no wasted spend in order to stretch their budget as far as possible.
STRATEGY
Closed Loop devised a campaign strategy using LinkedIn’s powerful B2B targeting capabilities. The targeting zeroed in on recruiters and talent leaders, then served distinct content to various personas and company sizes within that audience. Using Forager technology, we were able to blend Jobvite’s back end data with LinkedIn’s front-end data for a full-funnel view. Closed Loop was then able to quickly identify which ads, audiences, and campaigns were driving the most qualified leads to further fine-tune the campaign.
RESULTS
4x
pipeline
value on investment
75%
lower cost per inquiry
50%
lower cost per opportunity
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